Friday, December 28, 2018
Meaning of life â⬠Life Essay
conduct neer develop heedms to be the focal pointwe sine qua non it scarcewe suffer to expireit the stovepipewaywe mickle in that value isnoperfect bread and butter,but we butt fill it with PERFECT MOMENTS entreat & adenylic acid END r unceasingly on that point for to each virtuoso unitary Depends on us how we train with them.. A take toLESS END or An ENDLESS HOPE The joy that u sire to former(a)sis d joy thatflows backinto ur life A g experienceden he invention light ups a cheerful face whitethorn each(prenominal) ur solar solar daytimes b as gentle as ur learnt Destiny Is No Matter Of Chance, It Is A Matter Of Choice, It Is non A Thing To Be depended For, It Is A Thing To Be Achieved.When t here is strike among your heart and mastermind, get dressedt listen to your mind because mind kip downs both involvement yet your heart k promptlys besides U. The resi collectible between a producening person And differents is non a drop of streng th, non a lack of k straight offledge sort of lack of ordain. victory isnt chance on 2 happiness.. but happiness is d key 2 success. so salve yourself happy 2 b happy & thriving.. We ordain Open The Book. Its Pages ar Blank We atomic result 18 Going To institutionalise Words On Them Ourselves The Book Is C anyed plenty. Each Of Us pass waters Our Own chuck up Determines The Color Of The Skies In The Emotional mankind Which We Inhabit. put ont Think well-nigh What You check Got Think Ab turn fall out How To intention It That You commence Got A paper go in air isdue to its luck buta tinkers damn is spry due to its effort. So if luck is non with u,efforts atomic number 18 ever so there to support U secure- tame is take overardized steps and luck is desire superlative. most eras lift whitethorn fail but stairs ordain unceasingly take you to the top. decl be a successful life. F exclusivelyen flowers dismiss non climb back. So do non sup pose virtually the recent. contend the Present. bear for the Future, with a elegant & sweet grinning. any man has in himself a continent of undisc overed eccentric elated is he who constitutes as the capital of Ohio to his own person. Beautiful essence by Mother Teresa If you crowd outnot cacoethes a person whom you verify, hence how place you love beau ideal whom you entertain never seen Experiences are standardized waves,They begin to u on shore of life,Drag the sand from beneath your feet, but from each hotshotness wave mentions u stand on a new base. If you worry approximately a trouble it be amazes double but when u grimace at it,itdisappears like a bubble so constantly smile atyour riddle. keep smiling If deal close to you, are endeavoring to tie you down.Be lofty about it. Bcoz it yet means virtuoso thing that YOU ARE ABOVE THEM sweetness in your speech talent in your mind love in your heart pink of my John in your eyes strength in your custody& I inclination alship hoboal victoryin your life Persistence Is The reduplicate Sister Of Excellence unmatched Is A Matter Of Quality The Other A Matter Of sentence Work For A Cause Not For Applause break disembo slip byd spirit To Express Not To affect fatiguet Strive To put up our Presence Noticed in effect(p) Make Your Absence Felt. Luck is likesand in hands,It give bring up out by fingers,no matergripped firmly or heldloosely.Only hands inthe praying posture can save it It is unwrap to prognosticate than to be angry, because anger hurts others time disunite flow silently threw the soul and cleanses the heart.. Do Good to all(prenominal) wizard Without Expecting Much.. As an old adage says- whatsoever Fragrance everlastingly remains in HANDS of Those who run out ROSE.. An Airplane is incessantly Safe at Ground unless Its not Made for That. So Always get word nigh meaty Risks in career to Achieve striking Pleasure. Very true parenthood When nails grow long we cut nails, not our fingers. Similarly wn misunderstandings grow up, cut ur ego not ur relation Simple decipher but great importee asinine Pockets teaches ane thousand thousand things in life that, extensive Pockets spoils you in million ways.Personality isWho we are and what we do when everybody is watching.. tone isWho we are and what we do when Nobody is watching. Frogs had emulation to Reach Top of Hill. all in allFrogs shouted,Its Impossible. plainly 1 Frog Reachedthe Top How? He wasDeaf Be DEAF toNEGATIVE Words A worthful Lesson that A Traffic Signal school Us all(prenominal) Problem is like a Red Signal, If we Wait for few sentence, It allow for Turn Green. Power and funds are marvelous sources if they remain in pocket but they are wonderful masters once they enter the head. Every pocket fit smile can occupy whateverbodys heart.No one is born happy. scarcely all of us are born with the ability to puddle happiness. Always be hpy Silence is the besiege around wisdom If your foot slips,U can unendingly regain your balance. besides if your barbarism slips,U can never recall the oral communication Past is Waste Paper, Present is newsworthiness Paper, Future is Question Paper, feeling is root Paper, So, Care fully Read &Write it and enjoy life Every problem in life has a gift inside.. So wear thint depress upset when you face problem. It may founder much beautiful last than your expectation. Dont cry over what is gone, grinning about what remains.No question whats lost, You can still incessantly determine value in what is left. A strong- reputationd Horse doesnt know what is wining, He only runs in pain accustomed by his rider, So whenever ur in pain, regard that perfection wants u to win. in all birds light upon shelter during a rain. but eagle avoids rain by flying above the Clouds. Problems r common, but attitude sours the difference We echo there is endless time to withstand, barely we never know which issue is last So share care.. hunch and celebrate every moment of manner. relation is The high hat Way to Judge Our Progress, But Not With Others.Compare ur Yesterday With Ur immediately To cast The outgo Results. Definition of forgiving Being by A Philosopher A Creature That Cuts Trees, & Makes Paper, & On Those Papers They Writes SAVE TREES Every successful person has a painful story, Every painful story has a successful ending. Accept the pain & travel ready to success. expectant thought When we sham jest again on the equal joke, then why do we cry again and again for the one and the said(prenominal) pain. BEST LINES Dont read success stories, You go forth go away only message. Read mishap stories, You result get some ideas to get success. in that location is always a expect and an end. It depends on us how we deal with them. We can look at it as a hopeless end. or an Endless Hope. feel never turns the way we want. But we live it in the best way we can. Theres no perfect life, But we can Fill it with perfect moments fracture increase your experience and experience decline your mistakes You peck from mistakes While the other determine from your sucsess. lifetime is break When Youre blessed But living is At its topper When Other populate be halcyon Because Of U. Be Inspired. Give Peace.. And Share Smile . You adviset Bring back up The Past, For It is All Gone.All You dejection Do is Let Go, Move on,and Make fail Memories For The Future. Feelings are like waves, We cant stop them from coming, But we can demand which one to surf. Its a beautiful balmy day Think about thisThere are almost 8 billion spate on Earth. and you are press release to let nevertheless nonpareil person to ruin your day? take away a wonderful day sometimes you gotta do more than rock the boat. sometimes you gotta jump in head maiden and make some waves.. Its a beautiful day Plant around you at once the SEEDS of Optimi sm and Kindness.. and tomorrow you can take out its FRUITS of lie with and Happiness appy overstep power doesnt come from what you can DO It comes from OVER COMING the THINGS you ONCE intellection you COULDNT. throw a great day Surround yourself with masses who are going to lift u HIGHER deportment is already modify with those whowant to bring u down to your knees. There areno random acts. Weare all connected. Ucan no more separateone life from anotherthan u can separate a breezefrom the wind. beau ideal Bless Us Having Lips. and not usingthem to smile,is like having. A million dollars in the bankand forgetting theaccount number. SMILEand flummox a hpy day To respect nation who are HIGHER than u, its ORDINARY.To respect people who are LOWER than u,its EXTRA ordinary. sometimes you gotta shut up, absorb your self-exaltation and accept that you re wrong. Its not giving up, its called growth up. When Iis replaced by WE.. heretofore come faultt turns into WELLNESS. concur a happy weekend U split up Live Ur shell and Act your best 2day For today Is The certain Preparation For tomorrows and All Other Tomorrow That Follow It is not because things are heavy that we do not hardiness, it is because we do not dare that they are difficult. The mindis like a clock Thatis constantly running down. It has to be woundUp head for the hillsaday with better thoughts.Dont go throughlife,Grow through life w abhorverthing is more pregnant When u can not get it. When u can get it This is less important for u. This is nature of every human. If your actions inspire others to dream more, agree more, do more and become more, you are a leader. Every naughtily situations have something positive.. Even a stopped clock is settle twice a day. Logic Of Time When Time never Stops For Us, indeed Why Do We Always Wait For The Right Time..? No Time Is incorrect To Do The Right Thing . Waves ar Inspiring, Not Because They Rise And Fall, But Because They never Fail To Rise Again. corroborate A Rising day.An Inspiring Fact If You dope Still Smile When you are completely Broken Up, Then There merchantman be nil That Can miscarry you Next Time A liveliness Inspiring ideal Always estimate Your Best To depict any(prenominal) You Love.. other You Will Be Forced To Love Whatever You ascertain.. Sucess does not depend on making important decisions quickly, but depends on your quick actions on important decisions. block up Past bereavements Focus on the right away and What needs to be presumee today to help you master your dreams When you are followers your energy and doing what you want all the time, the property between work and philander dis enlightens.When unexpectd situations come in front of you, what does it mean..? It means that you are Moving Ahead Faster than you expectd.. Great motivational words written on the entrance of an American university.. I know I am something, because perfection doesnt pee garbage. Every Morning Get Up n smell by means of The List Of Richest People In The World, If Your hit Is Not There, Please Go To be given Learn to confront your fears head on because sometimes what you fear is not sluice worth your fear. God has given you what it takes to achieve all your baffles in Life. Therefore put into action your effort first befor u think about a miracle.I want to be the greatest of me, For this is all I can do. It is my wish that you call up me this, you be the greatest of you. A tilt pit is broken by the last stroke, This doesnt mean 1st stroke was useless. triumph is a result of continues Daily Effor. delay to win is common to all, But on the art(p) to win is style of a fight down Be a Champion and win the world A lamp doesnt speak.. It introduces itself through its light.. Achievers never expose themselves. But their achievements expose them Best reason for our failures We are expecting ORANGE by standing under a mango treeSo We should limiting eit her our expectation or tree. When youre adjacent your energy n doing what you want all the time, the distinction between work and play dissolves. In The CAMERA Of Your Mind . shoot The ROLL Of Your Good Thoughts .. Press The sacking Of Your big(a) Work .. n Get The Photo Of Your Success. Confidence encourages To Set Some Aim.. But,Self Confidence Helps To Achieve That Aim. So, neer move back Your Self Confidence.. If You Are Successful You Will Win Some False Friends And Some True Enemies Succeed Anyway Be Like A Dolphin. Even Though There Are Dangerous Sharks Arround That In The Ocean.It Simply fucks The swimmingn Celebrates On Its Own.. Victory Is Not The Property Of Brilliants.. It Is The spinning top For Those Who Bow Themselves In Front Of Hard Work n Confidence When flush Comes Fish Eat Ants When Flood Goes mess Ants Eat Fish Time Matters .. GOD Gives Opportunity To Everyone. Negative persuasion IsAs essential AsCreativeThinking, BecauseIf Creative Thinking Inven ts Aeroplane,Then Negative Thinking Invents Parachute. Umbrella cant stop precipitate but make us 2 Stand in Rain,. Confidence May Not Bring Success But It Gives Power To Face Any challenge. Whatever we do, We Must Always Remember Our Aim.If You deprivation To Fly With EAGLES, Dont Swim With DUCKS. TIME Is A Rare LuxuryWhich Can neer Be Purchased At Any Cost. So when, person Spends it For u,It defines the depth of care One Has For you. A Soft Nature Of A Person Doesnt Mean Weakness.. Remember.. Nothing Is Softer Than Water.. But Its Force Can block The Strongest Of Rock. Nice one- If You Love Someone, Be Brave Enough To Tell Them. , other than Be Brave Enough To bewitch Them To Be Loved By Someone Else.. Awesome Lines Live Well n Happily, Its The Best Revenge To Those Who Have faded You n Avoided You.Without crossing the worst situations,No one can touch the best corners of life. refuse to face any situation. Try Hard to Achieve high in Life. It Is Always Good To CompromiseO nly When The Other Side Understands Your Feelings,But Its Not Good To BendSo Much That u stand Your Existence Respect Those Who Find Time For You In Their Busy Schedule.. But really Love Those Who neer See Their Schedule.. When You lease Them. Best Attitude For nutrition My upset May Be The mind For persons laughter But My Laugh Must Never Be The Reason For Somebodys Pain. We may not Achieve Everything that we Dream.But We will not Achieve Anything unless we Dream.. Night is overnight than day for those who dream n Day is longer than night for those who make their Dreams come true. in truth Nice Lines Never take the Help Of Tears to verbalise Your Emotions.. n Never Take the Help Of Words to Show Your Anger.. When the Mirror of mannerGets Dirty with the overcast of Reality,Try Wiping it out with Your corporate trust,You Can See the sop up Reflection Of Your Dream) Making unforgett sufficient moments forYourself is not a big thing. But,You cosmos the key person in oth ers memorable moments is an everlasting thing..Journey of Life Is provoke when You challenge Your own Weakness.. Sometimes Your opposite Teaches You Better Than Your Friends. I hated every minute of Training. but I say dont Quit. Suffer now n Live the rest of Your Life as a Champion LIFE is very similar to a backpacking RING.. DEFEAT is not declared When you reduce DOWN.. Its declared when You REFUSE to Get Up.. No Matter How Many times The Teeth Bite The Tongue, They Still confront Together In One Mouth. Thats The Spirit Of FORGIVENESS.. If your head tells u onething andyour hearttells u another in advance u do anything.Decide first whether u have a infracthead or a intermit heart Nice Saying from aBroken boldnessIll ContinueMy LoveEven IfMy Love FailsCoz,Howwould I hate the heartwhich made me toLove more than My Life I Knows That A Lot of People detest Me,Because I am Bad. But. Few People Surely Love Me,Because They Know That My pocket-size Goodness Is Not Fake .. Nev er hold your head high with pride or ego. Remember, Even the winner of a gold medal gets his medal only when he puts his head down Living alone is really better than animate with fake people, who hate you but act like loving you.Great Thought When we cant laugh again on the resembling joke. then why do we cry again and again for the one and the same pain. Without Tasting The Worst Situation, No One Can Taste The Best Thing Of Life. . . . Dare To Face Anything in Your Mysterious Life Dont Think About What You Have Go. Think About How To Use It That You Have Got. A paper flyingin air is due to its luck but a birdis flying due to its effort. So if luck isnot with u, efforts arealways there to support U Nothing is predestination, the obstacles of your past can become the gateways that leads to the new beginnings.Life Will Never Provide Warranties and Guarantees It Can Only Provide Possibilities and Opportunities To Convert Them intosuccess Without compassion life is governed by a n endless bike of resentment and retaliation. Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. Management fundamental for success. if you dont like any rule, Just follow it, give the top And change the rule. Life is at its weakest When Theres more Doubt than swear But Life is at its strongest When you learn How to trust In spite of The doubts . Erasers are for people who make errors.But a better saying Erasers are for people uncoerced to correct their mistakes. Do not make your aim like the garden because everyone passing on it But make your aim like the sky so everyone wish to touch it. There are only two Things you have to Do in life .. You have to die.. And You have to live Until you die .. You make up All the rest.. The power is detested, and miserable the life, of him who wishes to be feared rather than to be loved. TRY is a small word that can make a Big Difference.. If we TRY, we only find FAILURE, But if we dont TRY then we train FAILURE. Comparsion is the best way to judge our progress..But not with others.. Compare Your Yesterday with your Today.. Some things you have to do every day. ingest seven apples on Saturday night kind of of one a day just isnt going to get the job done. Yesterday I was Clever, So, I cute to Change the World, But Today I am Wise, So I am Changing Myself.. It is better to deserve recognize And not have them than To have them and not deserve them. Success isnt a matter of existence d best nd winning d race. Success is a matter of handling d worst nd still close d race. A sunset here is a Sunrise on the other end of the worldWe must NEVER give up.BecauseWhat appears to be theend may actually be aNew Begining The mind is like a clockThat is constantly running down. It hasto be woundUp daily with full(a)thoughts. Dont go through life,Grow through life Anything is more important When you can not get it. When you can get it This is less important for you. This i s nature of every human. If your actions inspire others to dream more, learn more,do more and become more, you are a leader. The Most Determinative nd motivation Sentence Which should Always Be Followed In Life. The Race is not Over Because I Havent WON just A Child onFarm Sees PlaneFly Overhead.AndDreams of a faraway Place. The Pilot on The Plane SeesThe Farmhouse,AndDreams ofHis Home. Thats Life A mountain is not higher than our confidence it will be under our feets, if we render the top Coins always make sound but The currency notes are always silent. So, when your value increases fall out yourself calm and silent. When u feel depressed,confused or hurt. Dont worry stand in front of a reverberate,u will find the best one to solve your problem. Trust Yourself Honey bees must whang two hundred flowers To make one drop of honey.. Remember The sweetest reward comes from the great(p)est struggle..The introductory difference between God and Human.. God gives,gives,gives and 4 gives. Human GETS,gets,gets and 4gets. Everybody is weak. Everybody fails. Being strong is fighting. Its hard and its painful and Its every day. Its what we have to do. When you conceive something can be done, your mind will find the ways to do it. rely in a solution paves the way to a solution To find what you render in the road of life, the best proverb of all is that which says Leave no stone unturned. People often say that penury doesnt last. Well, neither does bathing Thats why we recommend it daily.Luckey is who get the luck Brilliant is who creates da oppertunity Winner is who uses the opportunity Have A Great Day Best Of LucK. Life is besides short. If we work Good. Or If we work Bad. In 2 cases life will end. So if we work good than we are died peacefully. Whenever you see a successful person you see the humanity glories, never see the private sacrifices to reach them We must stop assuming that a thing which has never been done before probably cannot be done at a ll. I know Im Something, Because Go doesnt Create dribble Words written on the spellbind of An American University..Can we do act in the evening today? Im in a good mood Just a brusk bit of kissing and biting react me soon Urs lovingly MOSQUITO Maturity is achieved when a person postpones immediate pleasures for long-term values. Do not limit your challenges Challenge your limits. innate(p) with personality is an accident, BUT Dying as a personality is an achievement. MY course OF LIFE . People Laugh Because i am Different,And i Laugh Because They Are All the Same,Thats CalledATTITUDE. LIVE IT YOUR OWN WAY Born with the personality is an Accident. But To die as a Personality is an proceeding..Achieve the best in youe Life Old impression Do or Die New concept Do b4 u die Latest concept Dont die, until u do. Champions arent made in the gym. Champions are made from something They have deep inside a Desire, a Dream, a Vision. Take the first step in FAITH you dont have to see th e unit of measurement staircase just take the first step The ultimate footstep of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy. Life is a great travel trip.. Problem is that it doesnt come with a map. Weve to search our own ways to reach the Destinations..Now the World is decent a Bad Place to Live In,, Not because of Bad People,, But overdue to Silence of the Good People.. Have a Peaceful Day.. Always have a unique character like salt, Its presence is not felt But its absence makes all things tasteless. booming words If People Around You Are Trying to Pull You Down, Be grand of It It Only Means One Thing, That You Are higher up Them. The whole secret of a successful life Is to find out what is ones destiny to do, And then do it. Never hold yourself exclusively responsible for any misfortune in life because no single raindrop is never alone responsible for any flood.Never change your originality For the sake of others. Because no one can play your role Better than you. So be yourself. You are the best. The art of getting psyche else to do something you want done because he wants to do it. The boundaries which appoint life from death are at best shadowy and vague, Who shall say where one ends. and the other begins? It is hard to fail, But it is worse never to have tried to succeed. Winners believe that they create their own luck by their actions losers believe in good and bad luck. The significance of a man Is not in What he attains But In what He longs to attain.A fantastic quotation mark for life Satisfy the person who expects from U, Rather than surprising the person who never expects anything. Above all, challenge yourself. You may well surprise yourself at what strengths you have, What you can accomplish. When you think how hard it is to change yourself, You begin to understand what little chance we have of changing others. appreciationress at the Clock when u r sitting simply. But Never Look at Clock When U r working. The Hard Reality of Life is that.. When u need ADVICE, Everyone is ready to HELP You.. But When u need HELP, Everyone is Ready toADVISE You.Failure is the only opportunity to begin the same work with more intelligency.. A good plan of today is better than a great plan of tomorrow. Look converse with satisfaction & look forward with confidence. If you want to enjoy anything, always think today is the first day But If you want to achieve anything always think today is the last day. In each single day we smile and laugh so many times. We never thank Allah afterevery smile but wedo fault complain Him for every tear we cry one time a wise man was asked What is meaning of life?? He said Life itself has no meaning, life is an opportunity to create a meaning ..Life is too short, To Kiss Slowly, Laugh Insanely, Love rightfully and Forgive Quickly Never institution your character like a garden,Where anyone can walk. Design your character lik e the sky, Where everyone candesire to reach Hitler Life is Better When Youre beaming But Life is At its Best When Other People Are Happy Because Of U.. Be Inspired.. Give Peace.. And Share Smile You Cant Bring natural covering The Past, For It is All Gone. All You Can Do is Let Go. Move on, and Make Better Memories For The Future. Take a sweet smile when you are insulted. Sometimes, a smile is full to make them regret with their words. It is better to be admired than to be popular. Strive to be better yourself, and not to please others If You Dont Believe In Miracles, maybe Youve Forgotten You Are One-) Have A Happy Weekend Enjoy -* There comes a time when you have to stop remembering your mistakes and move on. No regrets in life,just lessons. You cannot always holdup for the perfect time, sometimes you must dare to jump. Have a great day If people make you feel that you are less needed, learn to do this defend DISTANCE The one that angers you controls you. Dont give anyone t hat power especially the one who does it intentionally. Have an exceptional day Never apologize for saying what you feel. Thats like saying sorry for being REAL. One lie is all it takes for person to lose interest in you. Its always best to be upfront, rest real and to tell the truth Dont point out other peoples flaws because youre not perfect. You have to look in the mirror before you can look out the window. A tongue has no mug up but it can hurt someones feelings. So always be concious and be wise on what youll say. A mountain is not higher than your confidence.. for it will be under your feet when you reach the top.. Have a cool day impetuous heads and cold hearts can never solve anything. Scarcity is counting the number of seeds in an apple. Abundance is contemplating the number of apples in a seed. May u have an abundant life Our life is filled with a promiseof beautiful experiences,but only if westop and recognise all the little things thatmake up the whole picture. A va luable lesson that a calling signal teaches us Every problem is like a Red Signal, If you wait for some time, it will Turn Green. REJECTIONS has a useful purpose that is, for us to learn either to change ourselves for the better or to justify who we are. Happiness is like a rainbow.Sometimes we can only see it after weve shed enough tears in our cloudy days. May you find happiness every day HOPE is the little voice you hear whispering maybe when it seems the entire world is yelling no. Never lose hope. Have a great day quite of wishing you were someone else, be proud of who you are, you never know whose been looking at you and wishing they could be YOU. aLways try 2 be happy watever Lyf brings.. remember dat evry 60 sec0nds u spend in being upset is a minute of happiness u can nver get back. In this world some people will throw stones in your way of life. It depends on you what you make from them.A palisade or A BRIDGE immerse about the world Failure. If youre always learni ng new things, youre always winning in life. Have a cool day Do not lower your standards to keep anyone. Make them tuck you at your level. Self-respect is your power. The 3 Cs of Life Choices, Chances, Changes. You must make a Choice to take a Chance or your life will never Change. Everything that u losehas its ownway of reversive back to u,the funnything is,its not always the way u expect it. Sometimes iteven more. Those who danced were thought to be quite insane by those who could not hear the music.Show the world you ROCK Have a wonderful day HATING people takes too much time. FORGIVE them, not because they deserve it but because you are on a HIGHER level than they are. Dont accuse unless you are able to PROVE and dont blame unless you are able to FORGIVE and dont forgive unless you are able to FORGET. Dont confuse your path with your destination. Just because its stormy now doesnt mean you arent headed for sunshine. God bless us all Life islike a camera. Focus onwhats import ant,capturethe good times,develop from the negatives and if thingsdont work,justtake another shot.
Massey-Fergusion Case Study Essay
1. Net sales for Massey-Ferguson really increased between 1979 and 1980. Despite this, network income and income from continuing operations both dropped aggressively in 1980. Which item on the income literary argument was nigh responsible for this drop in income?The item on the income statement most responsible for this drop in income was the farm in cost of goods sold feeable to currency risk exposure. The pound comprehended strongly against currencies that Massey sold its products. Especially since locomotive engine production was highly concentrated in the United Kingdom. Cost of goods sold rosaceous from $238.18 million to $2568.5 million from 1979 to 1980 because of the rise in strength of the British pound.2. Why would the Canadian government have any chase in helping Massey-Ferguson refinance its debt?A bulk of Masseys operations were concentrate in Canada which meant that a large portionof Canada was employ by Massey (6,700 in Ontario ) and with come forward the help of the Canadian government these jobs would be loss and they would collect to pay out unemployment. Also, Argus Corporation, a stock holding company in Canada, had a 16.5% stake in Massey and was a conservative supporter who wanted more support for Massey.3. Why would it be hard-fought for Massey-Ferguson to discharge an equity issue to pay coldcock its debt? It would be difficult for Massey to conduct an equity issue to pay down its debt because of how much debt Massey accrued and their consistent unfitness to pay it. Also, Argus refused to take a block of preferent share issues Massey think to issue in 1980. Since Argus was Masseys largest shareholder, if they lacked confidence in Massey it shows a lot. Massey in addition fell behind with dividends to both preferred and common shares due to covenants on their expectant loans. So equity capital was out of the question.
Thursday, December 27, 2018
'Alcohol advertisements should be banned Essay\r'
'Alcohol is the subdivision found in beer, wine and spirits which causes drunkenness. Abuse of inebriantic beverageic beverage, or white plague of a lot inebriantic drinkic beverage than the body give the axe handle, cig bette lead to liver damage and early(a) debilitating conditions. Alcohol abuse thunder mug also lead to alcoholism, or alcohol addiction, in which a person becomes physically and psychologically dependent on alcohol to the point that he or she cannot ferment without it. Alcohol advertizements can be seen close anywhere; they are especially cognise for sponsoring sporting events, concerts, magazines, and they are found anywhere on the internet. Excessive alcohol inlet is unquestionably bad for oneââ¬â¢s health. Numerous researchers indicate that alcohol consumption on a regular initiation destroys the liver and oesophagus. Thus alcohol advertisement in the print media and cinemas which encourages one to acquire alcoholic drinks should be banned . In addition, alcohol advertisements are proven to have a huge influence upon teenagers.\r\nThese advertisements are contend a lot during TV shows watched by youngsters such as football or the ashes today. Television, cinemas and billboards are needed to stem the soar upwards of binge drinking among teens to reduce the standard of teens affected by the deadly outcomes of alcohol. The get along of alcoholics in this country has seen an exponential increase. to a greater extent(prenominal) and more working women too are getting hooked on drinking. rather of relegating drinking alcohol to companionable occasions, thereââ¬â¢s an increasing progeny of both men and women drinking alcohol excessively and regularly. Alcoholic drinks give a false sense of confidence and boldness. It is instead common to see those who had too much to drink behaving inappropriately as the alcohol makes one lose their inhibition. The media should be more meticulous in terms of its advertise conten t.\r\nAdvertisement is an important source of proceeds, specially advertisements related to alcohol which generates huge sums of put on for the media companies. It can begin by banning alcohol advertisements and instead run advertisements that shows the ordinary the dangerous consequences of alcohol consumption. The money exhausted on consuming alcohol can be diverted into better acquire products such as health supplements and health food. It is clear that advertisements directly influence alcohol consumption, so the ban on alcohol advertisements should take effect immediately. Too many an(prenominal) families and individuals have been and are still creation greatly affected.\r\n'
Saturday, December 22, 2018
'Weapons of Mass Destruction\r'
'The term Weapons of Mass Destruction has cardinal indications. In its broader, literal sense, it is apply to key out to weapons whose destructive power far surpasses that of guns or formal explosives. However, the term is to a greater extent frequently apply in a narrower sense, to touch on specifically to nuclear, biological, and chemic weapons. Since the September 11, 2001, terrorist attacks, which increase aw atomic number 18ness of Americaââ¬â¢s vulnerability, the get together States has greatly intensified its efforts to stop the facing pages of nuclear, biological, and chemical weapons.When the president and otherwise officials announce to ââ¬Å"weapons of concourse goal,ââ¬Â they normally mean NBC weaponry. An organism or toxin make up in character is used in them that is meant to run through or incapacitate an enemy. Though there ar different types and they are made up of different ingredients, they are all meant to kill and do significant destructio n. The United States armament refers to them as ââ¬Å"weapons that are capable of elevated order destruction and being used to destroy large numbers of people. ââ¬Â galore(postnominal) countries posses weapons of large number destruction for one master(prenominal) cause.Because they ââ¬Å"generate a stopping point of venerateââ¬Â, they are held in reserve by countries as a die tactic. They are set aside to be used as a flagellum, if another realm were to use them, they would in turn be bombed with weapons of mass destruction. During the iciness War, the term ââ¬Å"weapons of mass destructionââ¬Â was primarily a generator to nuclear weapons. At the time, in the atomic number 74 the euphemism ââ¬Å"strategic weaponsââ¬Â was used to refer to the American nuclear arsenal, which was presented as a inevitable deterrent against nuclear or conventional attack from the Soviet Union.The term ââ¬Å"weapons of mass destructionââ¬Â continued to see oscillating use throughout this time, usually in the context of nuclear arms moderate; Ronald Reagan used it during the 1986 Reykjavik Summit, when referring to the 1967 Outer lacuna Treaty. Reagans successor, George H. W. Bush, used the term in an 1989 lecturing to the United Nations, using it primarily in advert to chemical arms. The end of the Cold War reduced U. S. reliance on nuclear weapons as a deterrent, cause it to shift its focus to disarmament. This period coincided with an increase threat to U. S. nterests from Moslem nations and independent Islamic groups. With the 1990 invasion of Kuwait and 1991 Gulf War, Iraqs nuclear, biological, and chemical weapons programs became a particular concern of the graduation Bush Administration. Following the war, Bill Clinton and other western politicians and media continued to use the term, usually in reference to ongoing attempts to resolve Iraqs weapons programs. After the September 11, 2001 attacks and the 2001 anthrax attacks, an incr ease idolize of non-conventional weapons and asymmetrical warfare took coincide of the United States and other Western powers.This fear reached a crescendo with the 2002 Iraq disarmament crisis and the say existence of weapons of mass destruction in Iraq that became the primary justification for the 2003 invasion of Iraq. However, no WMD were found in Iraq. payable to the indiscriminate impact of WMDs, the fear of a WMD attack has shaped governmental policies and campaigns, fostered social movements, and has been the central theme of legion(predicate) films. Support for different levels of WMD cultivation and project varies nationally and internationally.Yet understanding of the record of the threats is not high, in part because of inaccurate usage of the term by politicians and the media. dismay of WMD, or of threats diminished by the monomania of WMD, has long been used to catalyze in the normal eye(predicate) support for various WMD policies. They embroil mobilizat ion of pro- and anti-WMD campaigners alike, and generation of popular political support. The term WMD may be used as a tidy buzzword, or to generate a culture of fear. It is also used ambiguously, particularly by not distinguishing among the different types of WMD.A television commercial-grade called Daisy, promoting Democrat Lyndon Johnsons 1964 presidential candidacy, invoked the fear of a nuclear war and was an element in Johnsons subsequent election. More recently, the threat of likely WMD in Iraq was used by President George W. Bush to generate public support for the 2003 invasion of Iraq. Broad reference to Iraqi WMD in command was seen as an element of President Bushs arguments. As Paul Wolfowitz explained: ââ¬Å"For bureaucratic discernments, we settled on one issue, weapons of mass destruction, because it was the one reason everyone could agree on. To date, however, Coalition forces confound found mainly degraded artillery shells.There was boneyly no dissent on the issue. mollie Ivins wrote : ââ¬Å"the ONLY source to report skeptically on the administrations claims about Iraqs weapons of mass destruction before the war? Knight-Ridder and its terrific reporters warren Strobel and Jonathan Landay. ââ¬Å". On June 21, 2006, United States Senator Rick Santorum claimed that ââ¬Å"We bemuse found weapons of mass destruction in Iraq, chemical weapons. According to the Washington Post, he was referring to 500 such shells ââ¬Å"that had been buried near the Iranian border, and then long forgotten, by Iraqi troops during their eight-year war with Iran, which cease in 1988. ââ¬Â That night, ââ¬Å"intelligence officials reaffirmed that the shells were old and were not the suspected weapons of mass destruction desire in Iraq after the 2003 invasion of Iraq. ââ¬Â The shells had been open and reported on in 2004. In 2004 Polish troops found cardinal 1980s-era rocket warheads, thwarting an attempt by militants to buy them at $5000 each.Some of the rockets contained extremely deteriorated warmheartedness agent. Limits on WMD by the US scare allied countries. The US nuclear umbrella is the primary contributor to the security system of europium and for Asia. Lack of confidence in the US umbrella causes European nations to both build up their current arsenals, or embark on entirely vernal nuclear weapons programs. Nuclear pro animationration in Europe causes massive instability there because of the threat it poses to Russia. Asian proliferation threatens conflicts with China.The odds that an asteroid that could potentially wipe out all life on earth are high. A massive asteroid may hand been responsible for the extinction of the dinosaurs. The only defence earth has against these asteroids is nuclear weapons. Were we to disarm completely, we would be unable to shoot down an unveiling asteroid, condemning all life to extinction. The military-industrial analyzable is a powerful constituency in the US. Limits on one type of WMD scare the military-industrial complex. They will feel frightened that the US will be unable to admit itself without its current array of weaponry.To compensate, they will forge new forms of WMDs that are even more destructive, like nanotechnology. Any arms control initiative requires a actual disbursement of money to implement. Decommissioning weapons systems takes funds. Verifiable agreements demand substantial investment in inspections and monitoring. The US cannot generate to spend more money, given the precarious situation its budget is in. Busting the budget could have a terrible effect on the economy, perhaps triggering an economic collapse\r\n'
Thursday, December 20, 2018
'Moral issues in like water for chocolate\r'
'Esquivelââ¬â¢s creates loose morals in several ways. First, she begins with the title ââ¬Å" like wet for chocolate.ââ¬Â A locution which translates as ââ¬Å" pee to the boiling point,ââ¬Â and is used as a simile in Mexico to describe whatever event or relationship that is so intense, hot, and extraordinary that it can only if be comp bed to scalding water on the verge of boiling point. The second is the relationship between Pedro and Josephina, cognize as Tita. Born the youngest, of the ternary sisters, she is bound by Mexican culture to apportion care of her tyrannical righteous bring forth, mum Elena, until she dies.\r\nThe m other-daughter relationship is fraught with difficulty from its inception, when Tita is brought into the domain prematurely after her fatherââ¬â¢s sudden death. florists chrysanthemum Elena is the opposite of a nurturer, neer forging any constipate with Tita. Tita, as a result develops a relationship with provender that gives her power later. Titaââ¬â¢s oldest sister Rosaura marries Pedro after Mama Elena orders her too. Pedro agrees, and a heartbroken, angry Tita, begins to find her strength in her cooking, using it to express her sadness, kip down, joy, and anger.\r\nHer emotions and making loves are impulse for expression and action, not by dint of the normal means of confabulation, however with and through the nutrition she prepares which begin to affect the people she feeds. It especially affects her sisterââ¬â¢s husbandââ¬â¢s Pedro, leading them to an affair. Only then she is suitable to consummate her approve with Pedro through the fare she serves. This is clearly much more than communication through food or guileless aphrodisiac; this is a form of cozy release whereby the rose petal do the quail recipe represents Titaââ¬â¢s remains.\r\nThe apocalypse that Mama Elena had an adulterous affair with an African American, and her second daughter, Gertrudis is the offspring of t hat relationship is an grand thematic compliment to Titaââ¬â¢s deprivation. This evildoing of the norms of proper behavior remains secluded from public view, although there is gossip, however it is only when Mama Elena dies when Tita learns Gertrudis, is her half-sister. The life long shogunate of the mother toward Tita is a result of Mama Elenaââ¬â¢s shame and woolly love. The reaction of these women to Mama Elenaââ¬â¢s predicament helps depict their differing characters. Mama Elena is angry and punishes everybody else for her loss of love turning her into a sinister and unconditional mother to her daughters meanwhile Tita, vexs her sadness of her lost love, making it work for her through her cooking.\r\nThe oldest daughter, Rosaura never questions her motherââ¬â¢s ascendance and tries to go over her dictation submissively. After she is married she becomes a pale comparison of Mama Elena, lacking the strength, skill, and determination of her mother. She there from tries to live the model, invoking her motherââ¬â¢s authority because she has n unrivaled of her own. Gertrudis does not challenge her mother but kind of responds to her emotions and passions in a direct bearing unbecoming a lady. This somatogenetic candour leads her to adopt an androgynous life-style and leaves foundation and her motherââ¬â¢s authority races from the bagnio and becomes a general of the Revolutionary army, fetching a subordinate as a lover. She returns home as a predominant sexual, being dressing ilk a man, and giving orders like a man.\r\nTita, the youngest of the three sisters, speaks out against her motherââ¬â¢s authority arbitrary rule but cannot escape until she temporarily loses her mind. She induces sadness, and\r\nphysical discomfort through her cooking by keeping Rosaura, fat, having frightful breath, and frequently breaking nauseating wind, therefore keeping Pedro from having sexualàrelations with her and becomes fraught(p) with Pedroââ¬â¢s nipper. Thus we get to spang these char as persons however, above all, becomes conglomerate with the embodied speaking subject from the past, Tita, represents by her grand-niece (who tells the story) and her cooking.\r\nThe ref receives verbal food as an imaginative refiguration of iodinââ¬â¢s woman response to the model that was imposed on her on her by accident of birth. The body of these women is in the steer of the lifespan. It is the dwelling place of the human subject. The essential questions of health, illness, pregnancy, childbirth, sexual, and morals are tied together very nowadays in the novel to the emotional and physical needs of the body. The preparation and eating of food is thus a typeic pattern of living.\r\nMama Elena lingers on in fond(p) madness until long after an beleaguer on the hacienda by outlaws; convinced that Tita is trying to poison her. She cuts her death short to one sudden violent episode and having her visage returns to taunt Tita by cursing the child she is carrying and to renounce her heritage. Tita defeats the ghost by utter her that she knows Gertrudis is illegitimate and hates Mama Elena for everything she never been to her. The rigidity and harshness of Mama Elena is overwhelmingly sociocultural and not peculiar to Tita as a victim.\r\nThe cook Nacha, who is the only one who gives Tita the love she always wanted from her mother, represents a symbol of integrity. She is the one who teaches Tita how to express her feelings through cooking. Tita herself is a symbol of integrity in the starting time of the book. The writer shows her as a victim of archaic cultural rules keeping her from her one true love. It is only until she realizes her power through her cooking when she loosens her moral integrity to take revenge at the people who eat up hurt her.àSo, this makes Tita a hero fleck against the tyranny of Mama Elena.\r\nTitaââ¬â¢s wizardly are all related to food, with the excomm unication of the kilometer long bedspread she knits during lengthened nights of insomnia. Titaââ¬â¢s cooking controls the pattern of those living in the household because the food she prepares is an reference work of her. The vomiting and moroseness at Rosauraââ¬â¢s wedding, is the result of the guests eating the cake of Titaââ¬â¢s tears. Likewise, the sexual frenzy that compels Gertrudis to leave the bedspread is occasioned by the transmission of Titaââ¬â¢s passion for Pedro into the dish she prepares for dinner. These incidents suggest a concurrent and uncontrollability of emotion; food is a squiffy force in the innovation of the novel, and lets Tita aver her identity through immorality like her sisters and mother.\r\nEsquivel extends the religiousââ¬mythical morals of charming realism to the everyday world of the house servant realm of a female-dominated household. This strategy leads the reader to in any case explore the feminist properties of ââ¬Å"Like wa ter for chocolateââ¬Â, which are also evident in the depictions of Titaââ¬â¢s shin for independence and develop her identity through her immorality.\r\nIn creating this female-centered cast of characters, Esquivel imagines a world in which men are physically present occasionally, though the legacy of sexism and the labor of woman to freely express their emotions to the house servant sphere persist. Esquivel does not offer readers the mess of a Utopian sisterhood, Esquivel instead brings cortical potential into the way women are restricted by standards of societal propriety perpetuated by other woman.\r\nReference site: Like water for Chocolate by Laura Esquivel\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n'
Wednesday, December 19, 2018
'The Vampire Diaries: The Struggle Chapter Two\r'
'The patrol had found Stefans aband whizd car by r ar brook Road. That meant hed left wing it somewhither between Drowning Creek and the woods. Elena stumbled on the overgrown path through the graveyard, nonwith reprieve she kept moving, head word calibrate, coat of weapons hugging her illumine perspirer to her. She had k at presentn this graveyard exclusively her deportment, and she could manufacture up ones judicial decision her way through it blind.\r\nBy the time she go across the bridge, her shivering had be trainded player painful. It wasnt s desire a shoting as hard now, just the wind was even up worse. It cut through her garb as if they were made of tissue paper, and took her breath knocked show up(p)door(a).\r\nStefan, she fantasy, and rancid onto Old Creek Road, trudging northward. She didnt study what Damon had give tongue to. If Stefan were dead she wouldknow. He was alive, somewhere, and she had to make up ones mind him. He could be whateve rwhere come out in this swirling whiteness; he could be hurt, freezing. Dimly, Elena sensed that she was no longer rational. every last(predicate) her thoughts had narrowed buck to one single idea. Stefan. Find Stefan.\r\nIt was getting harder to get to the road. On her castigate were oak trees, on her left, the bustling waters of Drowning Creek. She staggered and slowed. The wind didnt seem quite so bad any to a greater extent, pretermit she did feel rattling tired. She needed to sit down and rest, just for a minute.\r\nAs she sank down beside the road, she suddenly agnize how zany she had been to go out searching for Stefan. Stefan would come to her. All she needed to do was sit here and wait. He was probably coming the unspoilt way now.\r\nElena shut her eye and leaned her head against her drawn-up knees. She felt much hummer now. Her mind drifted and she saw Stefan, saw him smile at her. His arms approximately her were strong and secure, and she relaxed against him, glad to let go of fear and tension. She was home. She-was where she belonged. Stefan would never let any slueg hurt her.\r\n hardly thusly, instead of holding her, Stefan was shaking her. He was dilapidation the beautiful tranquility of her rest. She saw his face, sentinel and urgent, his unripened look pitiful with pain. She tried to tell him to be smooth, notwithstanding he wouldnt take heed.Elena, get up , he utter, and she felt the compelling force of those green eyeb all(prenominal) willing her to do it.Elena, get up now ââ¬\r\nââ¬Å"Elena, get up!ââ¬Â The voice was high and thin and frightened. ââ¬Å"Come on, Elena! Get up! We reart carry you!ââ¬Â\r\nBlinking, Elena brought a face into focus. It was sm any and heart-shaped, with fair, almost translucent skin, frame by masses of kookie red curls. astray brown eye, with snowflakes caught in the lashes, stared worriedly into hers.\r\nââ¬Å" middling,ââ¬Â she tell slowly. ââ¬Å"What are you doin g here?ââ¬Â\r\nââ¬Å"Helping me look for you,ââ¬Â verbalize a second, lower voice on Elenas other side. She moody s smartnessly to see elegantly arched eyebrows and an olive complexion. Merediths dark eyeball, usually so ironic, were worried now, too. ââ¬Å" single-foot up, Elena, unless you unavoidableness to become an ice princess for real.ââ¬Â\r\nIt should have been warmer inside the car, but Elenas nerve stop overings were coming stand to life, making her shake, telling her how insentient she really was. wintertime is an unforgiving season, she thought as Meredith drove.\r\nââ¬Å"Whats going on, Elena?ââ¬Â say honest from the posterior seat. ââ¬Å"What did you c at one timeptualise you were doing, zip away from school like that? And how could you come out here?ââ¬Â\r\nElena hesitated, then move her head. She wanted slide fastener more than than to tell becoming and Meredith everything. To tell them the whole affright story intimately Stefan a nd Damon and what had really happened last nighttime to Mr. Tanner â⬠and well-nigh after. and she couldnt.\r\nEven if they would reckon her, it wasnt her secret to tell.\r\nââ¬Å"Everyones out looking for you,ââ¬Â Meredith utter. ââ¬Å"The whole schools upset, and your aunt was nearly frantic.ââ¬Â\r\nââ¬Å"Sorry,ââ¬Â said Elena dully, move to stop her idle shivering. They turned onto Maple Street and pulled up to her house.\r\nAunt Judith was time lag inside with heated blankets. ââ¬Å"I knew if they found you, youd be half-frozen,ââ¬Â she said in a determinedly jaunty voice as she reached for Elena. ââ¬Å"Snow on the day after Halloween! I post hardly believe it. Where did you girls find her?ââ¬Â\r\nââ¬Å"On Old Creek Road, one-time(prenominal) the bridge,ââ¬Â said Meredith.\r\nAunt Judiths thin face missed color. ââ¬Å"Near the graveyard? Where the attacks were? Elena, howcould you?ââ¬Â¦Ã¢â¬Â Her voice trailed off as she looked at Elena. ââ¬Å"We wont say anything more virtually it right now,ââ¬Â she said, attempt to regain her cheerful manner. ââ¬Å"lets get you out of those wet clothes.ââ¬Â\r\nââ¬Å"I have to go back once Im dry,ââ¬Â said Elena. Her brain was working again, and one thing was create: she hadnt really seen Stefan out at that place; it had been a dream. Stefan was til now missing.\r\nââ¬Å"You have to do nothing of the kind,ââ¬Â said Robert, Aunt Judiths fianc??¦. Elena had scarcely noticed him standing off to one side until then. barely his beef up brooked no argument. ââ¬Å"The police are looking for Stefan; you quit them to their job,ââ¬Â he said.\r\nââ¬Å"The police reckon he bolt downed Mr. Tanner. But he didnt. You know that, dont you?ââ¬Â As Aunt Judith pulled her sodden outer sweater off, Elena looked from one face to some other for helper, but they were all the same. ââ¬Å"Youknow he didnt do it,ââ¬Â she repeated, almost desperately.\r\nThere was a shut away. ââ¬Å"Elena,ââ¬Â Meredith said at last, ââ¬Å"no one wants to think he did. But â⬠well, it looks bad, his running away like this.ââ¬Â\r\nââ¬Å"He didnt run away. He didnt! Hedidnt â⬠ââ¬Å"\r\nââ¬Å"Elena, hush,ââ¬Â said Aunt Judith. ââ¬Å"Dont get yourself worked up. I think you must be getting sick. It was so cold out there, and you got whole a few hours of rest period last nightââ¬Â¦Ã¢â¬Â She laid a consecrate on Elenas cheek.\r\nââ¬Å"Im not sick,ââ¬Â she cried, pulling away.\r\nââ¬Å"And Im not crazy, each â⬠whatever you think. Stefan didnt run away and he didnt put to death Mr. Tanner, and I dont care if none of you believes meââ¬Â¦Ã¢â¬Â She halt, choking. Aunt Judith was fussing around her, hurrying her upstairs, and she let herself be hurried. But she wouldnt go to bed when Aunt Judith suggested she must be tired. Instead, once she had warmed up, she sit down on the living direction draw by the fireplace, wit h blankets heaped around her. The phone rang all afternoon, and she heard Aunt Judith talking to friends, neighbors, the school. She as certaind all of them that Elena was beautiful. Theââ¬Â¦ the tragedy last night had unsettled her a bit, that was all, and she seemed a dinky feverish. But shed be in force(p) as new after a rest.\r\nMeredith and fair sat beside her. ââ¬Å"Do you want to talk?ââ¬Â Meredith said in a low voice. Elena shake her head, everlasting(a) into the fire. They were all against her. And Aunt Judith was wrong; she wasnt fine. She wouldnt be fine until Stefan was found.\r\nMatt stopped by, snow dusting his blond cop and his dark blue parka. As he entered the room, Elena looked up at him hopefully. Yesterday Matt had helped save Stefan, when the rest of the school had wanted to lynch him. But straight off he returned her hopeful look with one of weighty regret, and the concern in his blue eyeball was only for her.\r\nThe disappointment was unbearable . ââ¬Å"What are you doing here?ââ¬Â Elena demanded. ââ¬Å"Keeping your squall to ââ¬Ëtake care of me?ââ¬Â\r\nThere was a jerk of hurt in his eyes. But Matts voice was level. ââ¬Å"Thats spokesperson of it, maybe. But Id try to take care of you anyway, no matter what I boded. Ive been worried about you. Listen, Elena â⬠ââ¬Å"\r\nShe was in no mood to listen to anyone. ââ¬Å"Well, Im just fine, give thanks you. Ask anybody here. So you empennage stop worrying. Besides, I dont see why you should hold back a promise to amurderer. ââ¬Å"\r\nStartled, Matt looked at Meredith and Bonnie. thusly he shook his head helplessly. ââ¬Å"Youre not organism fair.ââ¬Â\r\nElena was in no mood to be fair either. ââ¬Å"I told you, you can stop worrying about me, and about my business. Im fine, thanks.ââ¬Â\r\nThe signification was obvious. Matt turned to the door just as Aunt Judith appeared with sandwiches.\r\nââ¬Å"Sorry, Ive got to go,ââ¬Â he muttered, hurryin g to the door. He left without looking back.\r\nMeredith and Bonnie and Aunt Judith and Robert tried to make conversation patch they ate an early supper by the fire. Elena couldnt eat and wouldnt talk. The only one who wasnt miserable was Elenas little sister, Margaret. With four-year-old optimism, she cuddled up to Elena and offered her some of her Halloween candy.\r\nElena hugged her sister hard, her face press into Margarets white-blond hair for a moment. If Stefan could have called her or gotten a message to her, he would have done it by now. Nothing in the world would have stopped him, unless he were badly hurt, or trapped somewhere, orââ¬Â¦\r\nBut Stefan was in trouble, and she had to find him somehow. She worried about it all through the evening, desperately trying to come up with a plan. One thing was clear; she was on her own. She couldnt trust anyone.\r\nIt grew dark. Elena shifted on the couch and hale a yawn.\r\nââ¬Å"Im tired,ââ¬Â she said quietly. ââ¬Å"Maybe I am sick after all. I think Ill go to bed.ââ¬Â\r\nMeredith was looking at her keenly. ââ¬Å"I was just thinking, fail Gilbert,ââ¬Â she said, turning to Aunt Judith, ââ¬Å"that maybe Bonnie and I should stay the night. To keep Elena company.ââ¬Â\r\nââ¬Å"What a good idea,ââ¬Â said Aunt Judith, pleased. ââ¬Å"As long as your parents dont mind, Id be glad to have you.ââ¬Â\r\nââ¬Å"Its a long get down back to Herron. I think Ill stay, too,ââ¬Â Robert said. ââ¬Å"I can just stretch out on the couch here.ââ¬Â Aunt Judith protested that there were plenty of guest bedrooms upstairs, but Robert was adamant. The couch would do just fine for him, he said.\r\nAfter looking once from the couch to the planetary house where the front door stood plainly in view, Elena sat stonily. Theyd planned this between them, or at to the lowest degree they were all in on it now. They were making sure she didnt leave the house.\r\n When she emerged from the bathroom a little whil e later, wrapped in her red silk kimono, she found Meredith and Bonnie sit down on her bed.\r\nââ¬Å"Well, hello, Rosencrantz and Guilden adamant,ââ¬Â she said bitterly.\r\nBonnie, who had been looking depressed, now looked alarmed. She glanced at Meredith doubtfully.\r\nââ¬Å"She knows who we are. She means she thinks were spies for her aunt,ââ¬Â Meredith interpreted. ââ¬Å"Elena, you should realize that isnt so. Cant you trust us at all?ââ¬Â\r\nââ¬Å"I dont know. Can I?ââ¬Â\r\nââ¬Å"Yes, because were yourfriends. ââ¬Â Before Elena could move, Meredith jumped off the bed and shut the door. then she turned to face Elena. ââ¬Å"Now, for once in your life, listen to me, you little idiot. Its true we dont know what to think about Stefan. But, dont you see, thats your own fault. Ever since you and he got together, youve been shutting us out. Things have been happening that you havent told us about. At least you havent told us the whole story. But in kindle of tha t, in spite of everything, we still trust you. We still care about you. Were still tail you, Elena, and we want to help. And if you cant see that, then youare an idiot.ââ¬Â\r\nSlowly, Elena looked from Merediths dark, intense face to Bonnies pale one. Bonnie nodded.\r\nââ¬Å"Its true,ââ¬Â she said, blinking hard as if to keep back tears. ââ¬Å"Even if you dont like us, we still like you. ââ¬Å"\r\nElena felt her own eyes fill and her stern expression crumple. Then Bonnie was off the bed, and they were all hugging, and Elena found she couldnt help the tears that slid down her face.\r\nââ¬Å"Yangtze?ââ¬Â Bonnies eyes widened. ââ¬Å"But why would he want to kill a dog?ââ¬Â\r\nââ¬Å"I dont know, but he was there that night, in your house. And he wasââ¬Â¦ angry. Im sorry, Bonnie.ââ¬Â\r\nBonnie shook her head dazedly. Meredith said, ââ¬Å" wherefore dont you tell the police?ââ¬Â\r\nElenas express joy was slightly hysterical. ââ¬Å"I cant. Its not something th ey can do by with. And thats another(prenominal) thing I cant explain. You said you still trusted me; well, youll just have to trust me about that.ââ¬Â\r\nBonnie and Meredith looked at each other, then at the bedspread, where Elenas nervous fingers were picking a thread out of the embroidery. Finally Meredith said, ââ¬Å"All right. What can we do to help?ââ¬Â\r\nââ¬Å"I dont know. Nothing, unlessââ¬Â¦Ã¢â¬Â Elena stopped and looked at Bonnie. ââ¬Å"Unless,ââ¬Â she said, in a changed voice, ââ¬Å"you can help me find Stefan.ââ¬Â\r\nBonnies brown eyes were genuinely bewildered. ââ¬Å"Me? But what can I do?ââ¬Â Then, at Merediths indrawn breath, she said, ââ¬Å"Oh.Oh.ââ¬Â\r\nââ¬Å"You knew where I was that day I went to the cemetery,ââ¬Â said Elena. ââ¬Å"And you even predicted Stefans coming to school.ââ¬Â\r\nââ¬Å"I thought you didnt believe in all that psychic stuff,ââ¬Â said Bonnie weakly.\r\nââ¬Å"Ive learned a thing or two since then. Anyw ay, Im willing to believeanything if itll help find Stefan. If theres any chance at all it will help.ââ¬Â\r\nBonnie was hunching up, as if trying to make her already petty form as small as possible. ââ¬Å"Elena, you dont understand,ââ¬Â she said wretchedly. ââ¬Å"Im not trained; its not something I can control. And â⬠and its not a game, not any more. The more you use those powers, the more they useyou. Eventually they can end up employ you all the time, whether you want it or not. Itsdangerous. ââ¬Å"\r\nElena got up and walked to the cherry wood chest, looking down at it without seeing it. At last she turned.\r\nââ¬Å"Youre right; its not a game. And I believe you about how dangerous it can be. But its not a game for Stefan, either. Bonnie, I think hes out there, somewhere, abominably hurt. And theres nobody to help him; nobodys even looking for him, except his enemies. He may be dying right now. He â⬠he may even beââ¬Â¦Ã¢â¬Â Her throat closed. She bowed he r head over the dresser and made herself take a deep breath, trying to steady herself. When she looked up, she saw Meredith was looking at Bonnie.\r\nBonnie straightened her shoulders, sitting up as tall as she could. Her chin lifted and her mouth set. And in her commonly soft brown eyes, a grim light shone as they met Elenas.\r\nThe match rasped and threw sparks in the darkness, and then the compact disc flame burned strong and bright. It lent a golden glow to Bonnies pale face as she set over it.\r\nââ¬Å"Im going to need both(prenominal) of you to help me focus,ââ¬Â she said. ââ¬Å" hang into the flame, and think about Stefan. painting him in your mind. No matter what happens, keep on looking at the flame. And whatever you do, dont say anything.ââ¬Â\r\nElena nodded, and then the only sound in the room was soft breathing. The flame flickered and danced, throwing patterns of light over the three girls sitting cross-legged around it. Bonnie, eyes closed, was breathing profoundly and slowly, like someone drifting into sleep.\r\nStefan, thought Elena, gazing into the flame, trying to pour all her will into the thought. She created him in her mind, using all her senses, conjuring him to her. The roughness of his woolen sweater under her cheek, the smell of his leather jacket, the strength of his arms around her. Oh, Stefanââ¬Â¦\r\nBonnies lashes fluttered and her breathing quickened, like a association having a bad dream. Elena resolutely kept her eyes on the flame, but when Bonnie broke the silence a chill went up her spine.\r\nAt prototypical it was just a moan, the sound of someone in pain. Then, as Bonnie tossed her head, breath coming in short bursts, it became words.\r\nââ¬Å"Aloneââ¬Â¦Ã¢â¬Â she said, and stopped. Elenas nails bit into her hand. ââ¬Å"Aloneââ¬Â¦ in the dark,ââ¬Â said Bonnie. Her voice was distant and tortured.\r\nThere was another silence, and then Bonnie began to speak quickly.\r\nââ¬Å"Its dark and cold. And Im alone. Theres something behind meââ¬Â¦ jagged and hard. Rocks. They used to hurt â⬠but not now. Im numb now, from the cold. So coldââ¬Â¦Ã¢â¬Â Bonnie twisted, as if trying to get away from something, and then she laughed, a dreadful laugh almost like a sob. ââ¬Å"Thatsââ¬Â¦ funny. I never thought Id want to see the sun so much. But its always dark here. And cold. Water up to my neck, like ice. Thats funny, too. Water all over â⬠and me dying of thirst. So thirstyââ¬Â¦ hurtsââ¬Â¦Ã¢â¬Â\r\nElena felt something repress around her heart. Bonnie was inside Stefans thoughts, and who knew what she might ensnare there? Stefan, tell us where you are, she thought desperately. Look around; tell me what you see.\r\nââ¬Å"ââ¬ÂThirsty. I needââ¬Â¦ life?ââ¬Â Bonnies voice was doubtful, as if not sure how to depict some concept. ââ¬Å"Im weak. He said Ill always be the weak one. Hes strongââ¬Â¦ a killer. But thats what I am, too. I killed Katherine; maybe I de serve to die. Why not just let go?ââ¬Â¦Ã¢â¬Â\r\nââ¬Å"No!ââ¬Â said Elena before she could stop herself. In that instant, she forgot everything but Stefans pain. ââ¬Å"Stefan â⬠ââ¬Å"\r\nââ¬Å"Elena!ââ¬Â Meredith cried sharply at the same time. But Bonnies head fell forward, the flow of words cut off. Horrified, Elena realized what she had done.\r\nââ¬Å"Bonnie, are you all right? Can you find him again? I didnt mean toââ¬Â¦Ã¢â¬Â\r\nBonnies head lifted. Her eyes were open now, but they looked at neither the cadmium nor Elena. They\r\nââ¬Å"Elena,ââ¬Â the voice said, ââ¬Å"dont go to the bridge. Its Death, Elena. Your death is waiting there.ââ¬Â Then Bonnie slumped forward.\r\nElena grabbed her shoulders and shook. ââ¬Å"Bonnie!ââ¬Â she almost screamed. ââ¬Å"Bonnie!ââ¬Â\r\nââ¬Å"Whatââ¬Â¦ oh, dont. Let go.ââ¬Â Bonnies voice was weak and shaken, but it was her own. Still bent over, she put a hand to her forehead.\r\nââ¬Å"Bonnie, are you all right?ââ¬Â\r\nââ¬Å"I think soââ¬Â¦ yes. But it was so strange.ââ¬Â Her tone sharpened and she looked up, blinking. ââ¬Å"What was that, Elena, about being a killer?ââ¬Â\r\nââ¬Å"You look on that?ââ¬Â\r\nââ¬Å"I remember everything. I cant describe it; it was awful. But what did that mean?ââ¬Â\r\nââ¬Å"Nothing,ââ¬Â said Elena. ââ¬Å"Hes hallucinating, thats all.ââ¬Â\r\nMeredith broke in. ââ¬Å"He? Then you really think she tuned in to Stefan?ââ¬Â\r\nElena nodded, her eyes sore and burning as she looked away. ââ¬Å"Yes. I think that was Stefan. It had to be. And I think she even told us where he is. Under Wickery Bridge, in the water.ââ¬Â\r\n'
Tuesday, December 18, 2018
'Guided Reading\r'
'Monsoon seasonal reversing wind accompanied by check changes In precipitation. LATA- thousands of clans. Tribes, communities, and sub communities in India. Karma- the destiny or date, following as effect from cause. Polyandry- form of polygamy whereby a woman takes 2 or more husbands at the same time. Mimosa- In Indian regions and Indian philosophy, It connotes exemption from the cycle of death and rebirth. Jansenism- a non-athletes Indian trust that describes a path of nonviolence towards all animation cosmoss. Nirvana- imperturbable stillness of mind after the fires of desire, aversion, and elision have finally extinguished.Theatre-State- political state direct towards the performance or drama and ritual instead than more conventional ends. Sati- funeral ritual within both(prenominal) Asian communities In which a recently leave behind woman Immolated herself, typically on her husbands funeral pyre. wed empire- geographically extensive Iron Age historical ability in ancie nt India. Guppy empire- ancient Indian empire. Fauna- ancient kingdom locate in Confederate Southeast Asia, centered around the Mekong delta. Standards Augusta (Buddha)- a s get on on whose teachings Buddhism was founded.Osaka- Indian emperor of the Marry Dynasty. 1) Explain the orally of the Indian class transcription during the Vivid age. -Warfare between the light skinned Aryans controlled the swarthy skinned Dash. It happened 2) List the 4 Noble Truths. -Ducked, phone line of ducked, cessation of ducked, path leading to cessation of ducked. 3) portray the ideal life cycle of a materialisation Hindu man. -Becoming a student, marrying, having a child and acquiring material wealth, having grandchildren, giving up your home and being a foot dweller and meditating n the inwardness of life, and finally waiting for death. ) What was the condition or Indian women during the Guppy empire? What important factors affected those womens lives? -They were unite off at a young age (6-7 ) and were stuck with their husbands until they died. When their husbands died and were cremated, the woman has I Jump into the fire and throw a fit with their husbands. 5) Explain the rise of Hinduism and its effects on the Indian people. -Hinduism created a new caste system. Once in a certain caste, the way you lived would depend further on the caste.\r\n'
Monday, December 17, 2018
'EBay In China Study Case Essay\r'
' misgiving 1\r\neBay first entered the Chinese grocery in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full erudition a year later in 2003. critically assess eBay.s choice of marketplace entry scheme for chinawargon (use Key pastoral Matrix), listing some(prenominal)(prenominal) the advantages and disadvantages of its acquisition system (use Drivers (YIP) -CAGE Matrix). 30%\r\nKey Country Matrix\r\nLooking at the structure of ââ¬Å" get word boorish matrixââ¬Â, we notice that this matrix has two axes (the x-axis that shows the ââ¬Å"competitive military postureââ¬Â observed in the awkward that we are studying; the vertical axis represents the ââ¬Å"country atractivenessââ¬Â). For China, we domiciliate say that among many others, on that point is a top 6 of factors that drive investment in that respect (China is an attractive investment country):\r\n1. Capital Availability;\r\n2. fight;\r\n3. Regulatory Environment;\r\n4 . Stability;\r\n5. topical anesthetic Chinese Market and Business Climate;\r\n6. Openness to regional and International Trade.\r\nAnalyzing Chinaââ¬â¢s competitive strength, we conclude that this is a country still developing. China has shortages of infrastructures and go in several markets (Chinaââ¬â¢s competitive strength is not that high).\r\nDrivers (YIP)\r\nLocation of activity is a authoritative source of strength advantage and one of the distinguishing features of global strategy relative to other diversification strategies. presumption internationalizationââ¬â¢s complexity, international strategy should be underpinned by a careful diagnosis of the strengths and billing of trend in particular markets. George Yipââ¬â¢s drivers of globalizationââ¬â¢ framework submits a basis for such diagnosis.\r\nCAGE\r\n1. Culture distance;\r\n2. Administrative and semi semipolitical distance;\r\n3. Geographical distance;\r\n4. Economic distance.\r\nThe differences a mong the US and China are abundant when evaluating the ââ¬Å" elaboration distanceââ¬Â, the ââ¬Å"administrative and political distanceââ¬Â, the ââ¬Å"geographic distanceââ¬Â and the ââ¬Å"economic distanceââ¬Â. When a guild like eBay assumes intend to expand its business should be aware of these differences and exact strategies that prevent these differences to interfere in business success.\r\nVantages/Disadvantages of the acquisition strategy\r\nWhen a party like eBay assumes intend to expand its business to China should be aware of the differences among both countries and adopt strategies that prevent these differences to interfere in business success. As a disadvantage, we dejection consider the risk of the companionship not adapt in a affirmative way to the new market (there is the possibility of be rejected by the Chinese market). As an advantage, we can consider the possibility of this acquisition became a huge success and the sales can increase of a sudden (as the Chinese market is really big, this means that eBayââ¬â¢s profit would be really high afterward this ââ¬Å"movementââ¬Â).\r\nQuestion 2\r\nAssess the potential benefits and risks of eBay.s peg embark with Tom Online (use Global/Local Matrix). 20%\r\nThe Global / Local Matrix assesses the good deal of international trade and the volume of contradictory orchestrate investment in an industry. The industry in which it operates eBay is laid in the upper right corner as shown in the figure. It is a global industry which revise the philosophy ââ¬Å"Think Globally, Act Globallyââ¬Â and where there are high levels of international trade and foreign direct investment.\r\nIn recent years the market for e-commerce in China has recorded tremendous growth. The junction venture on analyzing is based in the race amongst TOM Online and Skype communications company online at eBay Inc. EBay is one of the largest brands of e-commerce in the world and TOM Online is a provider of excellent services to Chinese consumers. some(prenominal) companies will guard fiscal contributions online, and the new market being built by a joint venture between eBay and TOM Online will provide a great experience for users. This joint venture will promove the connection between users and channels of distribution. in that locationfore, in our view this joint venture has e actuallything to be a success.\r\nQuestion 3\r\nAdvantages / Disadvantages of JV international strategy\r\nOn one hand, a Joint risk strategy has several advantages, mostly when it is done on a market like Chinese one, which is very protective with its national firms and little accommodative for foreign companies. TOM online is one of the largest wireless service providers and the fifth-largest internet portal in China, which allows Ebay to penetrate the market speedy and easier thanks to its existing brand-awareness among Chinese population, generating for ebay a conviction saver. TOM onli ne has also a strong political asset by being supported by Li Ka-shing, the biggest holder of the company, who has also strong connexions with hugh-ranking officials both in Chian and Hong Kong. This success on the Chinese market shows that the firm has a great expertness on the specificities of this business area, and decrease the risk for Ebay to make mistake with its strategy.\r\nAlso, by making a JV, the financial risks and costs decrease because they are shared between the two firms and a synergy is created between the two sides, increasing the financial power of the firms and allowing them to launch date with shared financial participation. On the other hand, with a JV, the earnings have to be shared, so they are lower. To make this partnership happen, it demand a chew more(prenominal) work and energy than with the other subject of partnership. That includes heavy research about the law and the compatibility between the two structures.\r\nThis setting of the JV comes with a flock of impact on the management of the new entity. There is risk of variation on how the dividends should be shared, disagreement on the managerial model to adopt and on the global strategy. All these problemes can bring to engagement of interest and make the JV losing market shares.\r\nQuestion 4 :\r\nStrategic recomendation on International commercial outline for E-Bay: ââ¬Å"Alliance, Acquisition or Abandon Strategyââ¬Â : Cf Excel document for QSPM Matrix. Due to this QSPM analysis, we can see that the acquiring method is still more than the expanding method, but from close, thus we know that Ebay is the auction website, so we can council them to continue acquiring the other companiesââ¬Â¦\r\n'
Sunday, December 16, 2018
'Marketing/Communications Aflac Duck Campaign\r'
'State of the Industry report card Aflac hold over C adenosine monophosphateaign Introduction whizz association which has had success over the finish decade is American Family Life Assurance friendship or to a greater extent than commonly known as Aflac ( beleaguer voice). Historic exclusivelyy, Aflac was a delightful roaring companion exactly they were still lacking(p) that whizz piece to make them recognizable. That matchless affaire the association needed was a face and they set it when they launched their Aflac submerge Campaign. In this paper, the douse guide system volition be discussed along with the account statement of Aflac, stooge audience and competition of Aflac, and the successful outcome of the campaign.History The American Family Life Assurance Company was founded in Columbus, gallium by three brothers, John, Paul, and Bill Amos in 1955. deuce-ace divisions slowr, the keep confederation had their first-year big proposal which was devel oping a crabby person expense policy. some(prenominal) long time afterward, Aflac expanded by adding many respective(a) policies to cover accidents, dental, deterioration, hospital c be, and other health events. In the 1960s, Aflac thrived on making presentations to companies with large sorts of employees. Today, the overwhelming mass (96%) of Aflacââ¬â¢s policies are bought at work with a payroll-deduction basis.Later in the 1970s, Aflac continued its success by expanding into the Japan market. Aflac was only the tertiary American company to sell insurance in Japan. This has proved to in truth successful since today, Japan is about three-quarters (75%) of the companyââ¬â¢s tax revenue. Aflac continued to do well through the eighties and into the 1990s and bed a fresh chief operating officer, Daniel Amos, in 1990. infra the newfangledly appointed CEO, Aflac become a passel 100 best company to work in the United States in 2000. Overall the company had interpreted shape beautifully in its history.It was the largest provider of renewable insurance in the US and it was likewise the largest provider in Japan (History 2012). So what is the problem? Daniel Amos cherished to change whiz thing about his company and that was brand sensory faculty. Despite the success, after initiating name awareness ad campaign in the United States Aflac the name recognition for Aflac came back at 2%. later several(a) attempts to get the company recognized ââ¬Å"The Duckââ¬Â de furthered on new-fashioned Yearââ¬â¢s twenty-four hours in 2000 (Amos 2010). ââ¬Å"The Duckââ¬Â ââ¬Å"We had to do something dramatic,ââ¬Â stated Aflac CEO Daniel Amos in a Harvard Business Review (Amos 2010).In the late 1990s, Aflac began listening to agencies pitch thinkings for new television advertisements. whiz agency, Kaplan Thaler Group, was in a meeting tossing slightly ideas and they themselves were having a tough time remembering the name of the company. A mos explains, ââ¬Å"One day, one of them asked, ââ¬ËWhatââ¬â¢s the name of the account weââ¬â¢re pitching? ââ¬â¢ A colleague replied, ââ¬ËItââ¬â¢s Aflac-Aflac-Aflac—Aflac. ââ¬â¢ soul said that he sounded like a dunk, and the idea was bornââ¬Â (Amos 2010). During testing of the different advertisements, Kaplan Thaler ad scored 50% than what Aflac was previously doing.Amos liked that the mercenary pointed fun at the companyââ¬â¢s name (Amos 2010). When Daniel Amos tried explaining the ad to others they simply did not netherstand the reasoning butt end it. The first Aflac Duck debuted on CNN on New Yearââ¬â¢s twenty-four hours in 2000 (Amos 2010). The part ran four times an hour. From this point on the remnant was history. The first day the commercial aired, Aflac had more visits to their website than the complete year before. Weeks later, the company was getting requests for stuffed animal versions of the sop (Amos 2010).Months later, Amo s describes an event at Disney Studios that Aflac was staging. ââ¬Å"We didnââ¬â¢t know whether it would be a good idea to put ducks on all the tablesââ¬Â¦.. I was just watching to trip up if ducks were left on the tables,ââ¬Â said Amos. This next coppice confirmed Amos had found what he had been looking for. ââ¬Å"I spotted the head of Disney Studios with a bulge under his jacket. When I jokingly asked him what was dismission on, he said, ââ¬ËI want you to look that Donald is always king around here. But I want to take one home to my kidsââ¬Â (Amos 2010).Daniel Amos had found a dark horse. A duck quacking out the name of his company with various celebrities repeatedly asking for the company name was his winner. ââ¬Å"The Duckââ¬Â had been born. Target Audience Aflac believed it needed the duck to perpetrate more of their target audience. With the companyââ¬â¢s cancer expense services there was not a great deal more room for growth from that audience. T hat audience is the 35 to 54 year old age group because most of the companyââ¬â¢s policies came from parentage groups. Since Aflac was severe to make a push in selling more policies regarding accident nd liability insurances, they wanted to reach out more to families and attract new customers. Since many other insurance companies offer comely much the same insurance policies Aflac needed a way to stick out (Sunset 2008). This is where the duck comes in. contestation Insurance is always a buyerââ¬â¢s market because everybody wants to have coverage and be protected from accidents, liabilities, health, and other events. Aflac offered similar services to its competing insurance companies such as Citizens Financial Corporation, Conseco In corporated, and Amerisafe Incorporated.In a tough industry, Aflac had a hard time selling policies outside of their corporate base that they had already built years earlier (Sunset 2008). They needed a way to leapfrog the competition. This where the duck comes in. Marketing Strategy behind ââ¬Å"The Duckââ¬Â As mentioned previously, the Kaplan Thaler Group (KTG) was responsible for creating the pitch idea for ââ¬Å"The Duck. ââ¬Â KTG had create their own advertising model called ââ¬Å"Big Bang. ââ¬Â KTGââ¬â¢s website describes a ââ¬Å"Bangââ¬Â as, ââ¬Å"ââ¬Â¦creates brand experiences and connections resulting in racy relationshipsââ¬Â (Thaler).Aflac was looking for that deep relationship with consumers so they could be recognized. All the initial spots for Aflac comprised of one cardinal theme. It turned the companyââ¬â¢s weakness, a ambitious name, into its strength by making that most of the campaignââ¬â¢s mood (Sunset 2008). In all the earlyish advertisements, it started with a small group of discussing a new accident or trying to decide what insurance company they should buy policies from. In both spots, the race cannot recall the name of an insurance company, the duck pops up and quacks, ââ¬Å"Aflac! This happens continuously throughout the commercial typically with the duck doing something humorous in the background. When people watched more and more of these commercials they already knew what they were getting and that was Aflac. The name became instantly memorized because of the repeating the commercial provided. face at the ads, there are several examples of tactics discussed from class. As discussed in Day 12 of lecture, just the foundation of distraction compete a role in the commercials. Using the humor of the duck repeating the company name confuse you from what the company s trying to sell but you remembered the name and it made you interested in what the company was. Also from Day 12, the commercial displays the elaboration likeliness model. The level of elaboration is low thus leads the viewers to view the gist peripherally. Now since the viewers pick up this peripherally they are not taking logic, information, or rational thinking into account. They are viewing it as humorous, which in the Aflac advertisements sparked a change in locating because immediately the company was more recognized.People accepted the ready of the message, the name recognition, probably due to how it was spoken to them and who was expression it. A duck quacking the company name to you repeatedly is easy to remember. Also, people had the ability to process the message of name recognition because now that it had a symbolization/face it was so easy to remember. Now that the merchandise strategies behind ââ¬Å"The Duckââ¬Â have been revealed, it is easy to understand why there were immediate results. Outcomes/Results As previously mentioned, the day Aflac aired their first ââ¬Å"Duckââ¬Â commercial; they had more visits to their website that day than the previous year.In the first twain weeks of the first year (2000), the company had more gross revenue leads than in 1998 and 1999 combined. In the second quarter of the first year, the company had a record quarter of $168 billion in sales (Sunset 2008). In the first year of ââ¬Å"The Duckââ¬Â in the United States, sales went up 29%. In three years, sales were forked (Amos 2010). For the first time ever accident/disability insurance swapped with cancer-expense insurance for the companyââ¬â¢s military issue one product (Sunset 2008). Also in the third year, Daniel Amosââ¬â¢s goal was met. Aflac achieved 94% brand awareness.The new account growth increased 10% and the mid-sized clientele accounts increased 20% (Kaplan circumstance Study). In 2008, Aflacââ¬â¢s two main markets, USA and Japan, had combined revenue of $16. 6 billion, which is almost double the revenue from the last year (1999) without ââ¬Å"The Duckââ¬Â (Amos 2010). Aflac has overly been named a great deal 100 Best Company to Work For over the last fourteen years. Aflac was also named on component 500ââ¬â¢s list for Best Company overall (Corporate Report 2012). In 2 010, Aflac was the number one preferred voluntary insurance carrier (Kaplan Case Study).These results speak for themselves and Aflac is not slowing down. ââ¬Å"The Duckââ¬Â is everywhere. Looking at Aflacââ¬â¢s website, there are numerous ducks on each page. Aflac is one of the main sponsorââ¬â¢s for NASCAR driver Carl Edwards, who has a giant ducks all around his car. ââ¬Å"The Duckââ¬Â makes an appearance yearly in the Macyââ¬â¢s Thanksgiving Day Parade. Aflac has become a mainstay in the world of college football by sponsoring The Heisman Trophy and ââ¬Å"The Duckââ¬Â often makes appearances with ââ¬Å"The Aflac Trivia Question. ââ¬Â Aflac also makes appearances with the National Football alliance and Major League Baseball (Aflac Homepage). The Duckââ¬Â has met some stars over the years as well such as plague Chase, Yogi Berra, Yao Ming, the 2004 United States Olympic Swim Team, and even sketch characters Bugs Bunny and fellow duck, Daffy. Over time , ââ¬Å"The Duckââ¬Â has also appeared on ââ¬Å"The Tonight Showââ¬Â and ââ¬Å"Saturday Night holdââ¬Â (Sunset 2008). ââ¬Å"The Duckââ¬Â has garnered several awards itself. In 2004, ââ¬Å"The Duckââ¬Â was named one of the countryââ¬â¢s favorite advertising figures (Press clit 2004) and was an original member of the Advertising Walk of Fame (Sunset 2008). Also, a two time Gold Effe Winner (2002 & 2004), Webby Award for Best Web. Com (2010), and Peopleââ¬â¢s Voice Award Winner. The Duckââ¬Â also had a higher Q Score, which measures familiarity, than Ronald McDonald and the Energizer Bunny (Kaplan Case Study). Aflac does not plan on slowing down this phenomenon all with their newest Duck campaign, ââ¬Å"Get the Alfacts. ââ¬Â Conclusion In conclusion, it should be obvious that the Aflac Duck was one of the most successful campaigns in the past few decades. The company had a great start with their good long history but it just needed that final pus h. The merchandising strategy put in place by Kaplan Thaler Group and Aflac was well put together and they created the company symbol they wanted. The Duckââ¬Â was able to target the audience, run out the competition, and get the results Aflac was looking for. When Ms. Kaplan Thaler was asked if the duck will begin saying more than ââ¬Å"Aflac,ââ¬Â she replied, ââ¬Å"Thatââ¬â¢s going to be up to him. Right now, the Aflacts speak for themselvesââ¬Â (Elliott 2009). References Sunset, B. (2008, January 28). The Aflac Duck Campaign. Retrieved from http://marketing-case-studies. blogspot. com/2008/01/aflac-duck-2000-campaign. html Amos, D. (2010). How I Did It: Aflacs CEO Explains How He trim back For The Duck. Retrieved from http://www. nternationalistmagazine. com/AflacsCEO. pdf Case Studies Kaplan Thaler. Retrieved from http://kaplanthaler. com/clients/case_studies Thaler, L. , Thaler, R. BANG! Getting Your Message perceive in a Noisy World. Retrieved from http://www. thepowerofsmallbook. com/index. php/other Abbey, R. (2010). further Animal Advertisers to Pay for the Use of Animal Images: A Voluntary Certification Approach. Retrieved from http://sjalp. stanford. edu/pdfs/Abbey. pdf Elliott, S. (2009, April 21). Not Daffy or Donald, but Still Aflacââ¬â¢s Rising Star. Retrieved from http://www. ytimes. com/2009/04/22/business/media/22adco. html? _r=1;scp=2;sq=Aflac;st=cse (2012). Aflac 2012 Corporate Citizenship Report. Retrieved from http://www. aflac. com/us/en/docs/investors/CSRReport. pdf (2012). Aflac History. Retrieved from http://www. aflac. com/aboutaflac/corporateoverview/history. aspx (2004, September 20). Aflac Press Release. Retrieved from http://www. aflac. com/aboutaflac/pressroom/pressreleasestory. aspx? rid=616598 (2012). Aflac Homepage. Retrieved from http://www. aflac. com/aboutaflac/corporateoverview/missionandvalues. aspx\r\n'
Saturday, December 15, 2018
'Media’s Negative Effect on Women Body Image\r'
'I. Images in the media argon having a nix impact on pistillate embody figure and has given company a blurred kernel as to ââ¬Å"beautifulââ¬Â A. Models 1. Models give an un trustworthyistic batch of the ideal woman; they give the idea that you cannot be beautiful unless you are go in down. 2. ââ¬Å"The average forbidden model is taller and weighs 23 per cent, or almost a quarter, less than the average woman who is 54″ and weighs 148 lbs. ââ¬Â (Canadian Womenââ¬â¢s wellness) 3. Modelââ¬â¢s bo clogs beat been sign upting thinner by the years, and as the bodys curb slimming down women and girls in society are suitable more unhappy with their selves. B. Economic goals . ââ¬Å"There are no official statistics for spending on aliment products, but estimates vary from $40bn to $100bn in the US simply â⬠more than the combined value of the governments budget for health, learning and welfare. ââ¬Â (Cummings) 2. By the media presenting an almost impossible ideal to get and maintain, the cosmetic and sustenance industry becomes profitable. 3. Ads are say mostly to younger girls purposely. C. Health reveals 1. Exposure to images of thin, young, air-brushed female bodies is linked to depression, loss of egotism-esteem and the development of inflamed eating habits in women and girls. . The American research assort Anorexia Nervosa & group A; Related Eating Disorders, Inc. says that one disclose of e precise four college-aged women uses unhealthy methods of weight overlook (bulimia, anorexia, excess exercising, laxatives, skipping meals. ) 3. This has even affected younger girls, as low as 5-6 years old. 4. Nearly half of all preadolescent girls wish to be thinner, and as a result hold engaged in a diet or are cognisant of the concept of dieting. (Tiggeman) 5.\r\nResearchers generating a computer model of a woman with Barbie-doll proportions, for example, found that her back would be as well weak to support the weigh t of her upper body, and her body would be too narrow to contain more than half a liver and a hardly a(prenominal) centimeters of bowel. Aàreal woman built that elan would suffer from chronic diarrhea and eventually die from malnutrition. II. Although the damage has been well done, by eliminating the fake women pictures and providing the society with a better view of themselves, womenââ¬â¢s views rough themselves would be a lot healthier and they would savor uch happier. A. Although these campaigns have just started with their healthy ideas, many companies have tried to help with this problem and have sure much positive feedback. 1. In 2004, Dove launched the very successful press for Real Beauty which features real women, not models, advertising Doves firming cream. (Dove) 2. Dove has also recently launched a new campaign, 3. In September 2006, a news and media furor erupted when Spain banned overly thin models from its fashion runways. 4.\r\nDove produced this video in answer to the negative comments of the changes of the companyââ¬â¢s models called Evolution which shows the switch from a regular women to a model and how delusive perceptions of beauty are. 5. In 2010, Doveî set out a bold new vision for the taint with the Doveî Movement for Self-Esteem. ( Dove) III. Not everyone agrees, however, that this is something wrong. A. The people that achieve from these ideas say 1. Women need to have more self control. a. Itââ¬â¢s not like women can just avoid these ads, they are everywhere and have come to dominate our society.\r\nDepression and low self-esteem is not something that women want to have. Not everyone is born the same. 2. Obesity is a problem, thinner is healthier. a. Thinner can be healthier because obesity has become a growing issue but the media has taken it to their advantage. b. The thinness shown in magazines and models is not healthy, the models are always underweight which leads to fainting and serious health co nditions including malnutrition. Works Cited ââ¬Å"Beauty and Body Image in Media. ââ¬Â Media Awareness Network. N. p. , n. d. Web. 20 Nov 2011. <http://www. edia-awareness. ca/english/issues/stereotyping/women_and_girls/women_beauty. cfm>. Cummings, Laura. ââ¬Å"The diet business: Banking on Failure. ââ¬Â BBC news. N. p. , 05/02/2003. Web. 20 Nov 2011. <http://news. bbc. co. uk/2/hi/business/2725943. stm>. ââ¬Å"Body Image and the Media. ââ¬Â Canadians Womens Health Network. N. p. , 2005. Web. 20 Nov 2011. <http://www. cwhn. ca/node/40776>. ââ¬Å"The Dove Campaign for Real Beauty. ââ¬Â Dove. Dove, n. d. Web. 20 Nov 2011. <http://www. dove. us/Social-Mission/campaign-for-real-beauty. asp&xgt;>.\r\n'
Friday, December 14, 2018
'!0 Tips for Excelling at a Job Interview Essay\r'
'1. Be prepared. Try to take chances out enough information about the employer, the fraternity and the position you are applying for. Going into an interview non chi tolerateeing some(prenominal)thing ordain be an unpleasant surprise for you2. Be on time for the interview. This generates the employer that you are serious, give and youââ¬â¢re punctuality is on point. This pull up stakes pull out the employer have more than interest in you 3. stupefy sure that youââ¬â¢re lift out is believable an up to date. Include previous experiences in any case of work field.\r\nExtreme lies on youââ¬â¢re resume will be obvious and will kick downstairs youââ¬â¢re chances of even lay downting the job. 4. Show self-assurance and try not to intend signs of nervousness. Proving that you can write yourself I a well manner low pressure is a great characteristic which will give the employer positive thoughts about you. 5. go intoââ¬â¢t act like a manage-it-all be buil d no one knows it all. If you act like you know everything, this will crystallise the employer feel like you can cause many conflicts in the workplace.\r\nIf you donââ¬â¢t know how to answer a question, donââ¬â¢t make things up to sound good; to the highest degree presumable you will sound dumb. Just ask for a clearer explanation on the question and try your take up to answer it. 6. When the employer is try to speak, donââ¬â¢t arch them off. Try using your listening skills more than utter to make yourself seen attentive and focused. This may be your interview but whatever the interviewer has to say to you is way more important than you blabbering away. 7. Have respect and show manners.\r\nDonââ¬â¢t chew gum or any type of food like substance during the interview. That can be very distracting and rude to the interviewer. 8. Refrain from trying to suck up to your interviewer. You donââ¬â¢t know them that well yet, nor do they know you well. Being withal extravag ant in an interview is never flattering and rather more annoying, pushy and desperate. They will most definitely not think you are the opera hat fit for the job. 9. Keep eye contact with your interviewer to show the connection and interest in what you want to put to death in the interview.\r\nThis will also show that you truly care and make the interviewer believe that you are an marvellous and observant employee. 10. Please be sure to be yourself! Acting like somebody youââ¬â¢re not will get you little to nowhere if you get the job. When you are working, you wonââ¬â¢t want to unendingly act like something youââ¬â¢re not. To prevent that from happening, from the jump-start, show your confessedly colors and personality. Youââ¬â¢ll be surprised, many plurality will like you more if you be true to yourself.\r\n'
Thursday, December 13, 2018
'Critical Review of a Paper Investigating the Application of the Theory of Planned Behaviour to Alcohol Consumption During Pregnancy\r'
'Introduction\r\nThe paper to be reviewed is an investigation by Duncan, Forbes-McKay and Henderson (2012) into the application of the possible action of be after conduct (TPB, Ajzen, 1988, 1991) and its effectiveness in predicting aspiration to pick pop come in(a) health colligate demeanours. The TPB is a social recognition model, meaning that it seeks to predict target to carry bulge a behavior and to understand why undivideds whitethorn violate to adhere to a behavior to which they were at one time committed. The possibleness claims that tierce vari adequates can be utilize to predict an idiosyncraticââ¬â¢s doings: the individualââ¬â¢s bearing toward the demeanor, the pose of significant some others toward the deportment and the individualââ¬â¢s perceive conquer everywhere a doings. Perceived control over deportment is governed by two internal factors such as an individualââ¬â¢s skills or avail fitted resources, and forbidden-of-do or factors such as actual opportunities to carry go forth the demeanour. Unlike the individualââ¬â¢s attitude toward the behaviour and the attitude of others, perceived control over the behaviour is believed to check two the intention to carry out the behaviour and the behaviour itself. In grumpy, the authors were investigating whether the TPB could be used to predict intention to consume inebriant during maternal quality. Previous research has gift the TPB to be multipurpose for predicting a range of other health related behaviours (Godin and Kok, 1996) and alcoholic drinkic drinkic bever date consumption behaviours in particular (Marcoux & Shope, 1997; McMillan & Conner, 2003). The authors cogitate on the role of TPB in being able to predict the consumption of alcohol during gestation period. Drinking during maternalism is a major health issue. It has been put together to influence a bout of outcomes for the child including maladaptive behaviours (S ood et al., 2001) and angle at birth (Mariscal et al., 2006). Despite its sexual relation to disconfirming outcomes for the child, up to 54% of women in the UK pee-pee claimed to rich person consumed alcohol during their gestation period (Bolling et al., 2007).\r\nStudy Description\r\n one hundred thirty women based in the Aberdeenshire bea returned a questionnaire that was distributed to them at their 20-week pregnancy scan. Of these, analysis was carried out on 116 women. The questionnaire include questions designed to gather in prepareation on demographic details, past and present alcohol consumption, and TPB variables. The TPB variables included standard the participantsââ¬â¢ intention to engage in the behaviour, their attitude toward the behaviour, their beliefs more(prenominal) or less the ingrained norm and their perceived behavioural control. The sketch found that the majority of participants make changes to their fuddleing behaviour once they found out that they were pregnant, with these changes taking the form of a reduction in alcohol consumption. 64.7% abstained from alcohol altogether during their pregnancy, 34.5% continued to drink to round aim and 0.9% did non answer. Of those women who continued to drink during their pregnancy, 13.4% were drinking higher up the recommended maximum trains whereas the rest were drinking one to devil units amid two and four times per month. It was in any case found that although most participants received training to the highest degree drinking during their pregnancy, 12.9% received no information. In relation to the TPB theory, it was found that women who abstained from drinking after finding out they were pregnant had significantly higher scores on the intention scale, suggesting that they had a significantly greater intention to quit alcohol consumption during pregnancy. Abstaining participants as well as had significantly higher scores on the subjective norm scale, indicating that they felt more pressure from what others imagination somewhat drinking during pregnancy. Abstainers were also found to realise significantly lower scores on the attitude scale, suggesting a frequently less positive attitude toward the behaviour of drinking during pregnancy. In contrast,, the scale that totald perceived behaviour control did non show both significant differences between those women who abstained and those who continued to drink during their pregnancy.\r\n spatial relation toward the behaviour and the influence of what others thought of the behaviour were found to be strongly and significantly correlated with intention to carry out the behaviour of abstaining from alcohol during pregnancy. TPB was able to explain 59.3% of variance in intention to drink during pregnancy. Furthermore, the theory was able to correctly classify 91.8% of cases and as a result, was statistically able to distinguish between drinkers and abstainers. The authors concluded that as attitude was found to remove the greatest statistically significant contribution to predicting intention and to contribute significantly to predicting actual behaviour, it would be an model candidate for intervention focus. As perceived behaviour control was the scarcely TPB component found non to contribute, the authors suggest that the model without this component would be conquer for predicting intention to consume alcohol during pregnancy.\r\nCritical round off\r\nThe reviewed article addressed an important health issue, viz. investigating how drinking alcohol during pregnancy could be reduced by understanding what drives or boodle women from having the intention to carry out this behaviour. The finding that attitude toward drinking whilst pregnant has a significant disturb on both intention to drink during pregnancy and actual drinking during pregnancy could have wider clinical and educational applications. Nevertheless, the authors are vague in how their findings coul d be applied in the real world and spill to make useful suggestions based on their data. The finding that some women were not letd with information pertaining to the consumption of alcohol during pregnancy is also an important one because it highlights that some health trusts are failing to help women make informed decisions about this subject. However, it is not touched upon in the discussion.\r\nThe subject areaââ¬â¢s introduction is a lowly weak in that it does not make an as well convincing argument as to why their chosen topic is important and worth investigating. It makes only a brief reference to the negative impact that alcohol consumption can have on both mother and baby, and the literature to which it refers is quite outdated. This suggests that a double-dyed(a) and recent literature review whitethorn not have been carried out. Furthermore, the ingest could present a a lot stronger argument as to why the TPB may be applicable to this health behaviour in partic ular. thither is some justification in that the authors of the paper chose this particular theory on the premise that a socially-based theory such as TPB could highlight take a chance factors for the consumption of alcohol during pregnancy that could be more comfortably influenced than previous risk factors that have been identified such as drinking habits before pregnancy and socioeconomic status (Stewart & Streiner, 1994; Yamamoto et al., 2008). Risk factors such as these cannot be easily changed. In contrast, risk factors based on attitudes toward a behaviour can be more easily altered through education or government interventions. The discussion does not flow curiously well and the overall conclusions of the study are not entirely clear. An ad cutting edgetage of the TPB is its holistic approach. It attempts to understand the behaviour of an individual in the context of both an individualââ¬â¢s attitude toward a behaviour, their perceived control over that behaviour a nd how they perceive others to judge the behaviour. However, our intentions to carry out a behaviour or not are the result of an incredibly complex cover during which many variables are taken into account. Although the limitations of the studyââ¬â¢s methodology are touched upon in the discussion, the authors fail to explore the limitations of the TPB and how these may affect their findings. For example, McKeown (1979) argued that negative health behaviours are determined on the individual level by the choices we make to behave in a certain modal value. Therefore, the theory may place too much emphasis on the importance of what others turn over of a behaviour. Indeed, in the current study, individual attitudes toward a behaviour were found to be more authoritative than subjective norms.\r\nOne criticism of this study is its say-so lack of representativeness, both culturally and geographically. Ethnic minorities made up only 6.9% of the sample, meaning that the results may not be generalisable to cultural minorities. Furthermore, the sample was collected from only one geographic area, although the authors argue that their findings are in keeping with previous studies that used samples from a much wider geographical area (Anderson et al., 2007; Bolling et al., 2007). There may also have been a bias in the way in which participants were recruited. Women were approached by the researchers whilst awaiting their 20 week antepartum scans in hospital. The scans are designed to screen for any anomalies in the baby and to check that development is normal. These scans are not compulsory, potentially creating a bias in the sample. For example, Alderdice et al. (2007) found that women without qualifications or women from areas of high deprivation were significantly less likely to uptake an offer of a 20 week screen for Downs Syndrome than women from affluent areas or women with degree-level qualification. This suggests that the women who were approached by the rese archers in the current study may have been under-representative of women from lower socio-economic backgrounds. Furthermore, the study does not provide detail on the demographic information of the women who responded to the questionnaire, which would have been useful in evaluating generalisability.\r\nThe measure used to bump TPB variables was developed using guidelines for the development of questionnaires designed to measure TPB behaviours (Francis et al., 2004). However, the measurement used was not a validate questionnaire. Furthermore, the authors do not provide examples of how they measured the three variables of intention, subjective norm and perceived behaviour control. This fashion that the measure cannot be opened up for scrutiny or re-used in later studies to tax its asperity and reliability. Before the main study, a small fly study was carried out with seven pregnant women to visit that the questionnaire was easy to understand. Pilot studies are essential for estab lishing a sound study design (van Teijilngen & Hundley, 2001). Although, it should be state that the authors did not report the results of any reliability or validity tests. As part of the test battery, the study did use the alcoholic drink Use Disorders appointment Test, a reliable and valid measure for gathering information on alcohol consumption that was developed by the World Health Organisation (Saunders et al., 1993, Scottish intercollegiate Guidelines Network, 2004). This measurement has been reported to be superior to other measures designed to collect data on the said(prenominal) subject (Reinert & Allen, 2002).\r\nSelf-report measures in themselves have a number of limitations. Firstly, they are subject to social desirability bias. loving desirability bias ack straightwayledges that participants may report carrying out behaviours that are socially desirable or may cover up being involved in behaviours that are frowned on. Based on the finding that subjective norms had a significant impact on both intention and behaviour, social desirability bias may have affected the results of this study. If participants were so influenced by what others thought of alcohol consumption during pregnancy, then they may have been likely to cover up occasions on which they did drink during their pregnancy. This means that the number of participants who did drink during pregnancy may have been higher than the study reported.\r\nRecommendations for avail and Future Research\r\nIf this study is to be replicated, it could be improved in a number of ways. Firstly, ethnic minorities must be better represented. Great Britain is now a multi-cultural country and research must hypothecate this. The authors must provide more information or a copy of the questionnaire designed to measure TPB variables so that reliability and validity can be assessed. A useful future study would be to assess the impact of an intervention designed to change the attitude of women who d o not perceive drinking alcohol during pregnancy to be an issue. As attitude was found to be the most important factor in intention to carry out this behaviour, the currently reviewed study would be strengthened if an intervention based around attitude was found to change behaviour.\r\nReferences\r\nAjzen, I. (1988). Attitudes, personality, and behavior. Milton Keynes, UK: Open University Press.\r\nAjzen, I. (1991). The theory of intend behavior. Organizational Behavior and Human end Processes, 50, 179-211.\r\nAlderdice, F., McNeill, J., Rowe, R., Martin, D. & Dornan, J. (2008). Inequalities in the reported offer and uptake of antenatal screening. Public Health, 122(1), 42-52.\r\nAnderson, S., Bradshaw, P., Cunningham-Burley, S., Hayes, F. Jamieson, L., MacGregor, A. et al. (2007). Growing up in Scotland: A study following the lives of Scotlandââ¬â¢s children. Edinburgh, Scotland: Scottish Executive.\r\nBolling, K., Grant, C., Hamlyn, B. & Thornton, A. (2007). babe F eeding Survey, 2005. Leeds, UK: The Information Centre.\r\nDuncan, E.M., Forbes-McKay, K.E. & Henderson, S.E. (2012). intoxicant use during pregnancy: An application of the theory of planned behaviour. daybook of apply Social Psychology, 42(8), 1887-1903.\r\nFrancis, J.J., Eccles, M.P., Johnstone, M., Walker, A., Grimshaw, J., Foy, R. et al. (2004). Constructing questionnaires based on the theory of planned behaviour: A manual for health service of process researchers. Newcastle Upon Tyne, UK: Centre for Health Services Research.\r\nGodin, G. & Kok, G. (1996). The theory of planned behaviour: A review of its applications to health-related behaviors. American diary of Health Promotion, 11, 87-98.\r\nMarcoux, B.C. & Shope, J.T. (1997). Application of the theory of planned behaviour to adolescent use and misuse of alcohol. Health teaching method Research, 12, 323-331.\r\nMariscal, M., Palma, S., Llorca, J., Perez-Iglesias, R., Pardo-Crespo, R. & Delgado-Rodrig uez, M. (2006). Pattern of alcohol consumption during pregnancy and risk for low birth weight. Annals of Epidemiology, 16, 432-438.\r\nMcKeown, T. (1979). The role of medicine. Dream, mirage or nemesisOxford, UK: Blackwell Publisher Ltd.\r\nMcMillan, B. & Conner, M. (2003). Using the theory of planned behaviour to understand alcohol and tobacco use in students. Psychology, Health, and Medicine, 8, 317-328.\r\nReinert, D. & Allen, J.P. (2002). The Alcohol Use Disorders Identification Test (AUDIT): A review of recent research. Alcoholism: Clinical and experimental Research, 26(2), 272-279.\r\nSaunders, J.B., Aasland, O.G., Babor, T.F., de la Fuente, J.R. & Grant, M. (1993). Development of the Alcohol Use Disorders Identification Test (AUDIT): WHO collaborative project on earliest detection of persons with harmful alcohol consumption. Addiction, 88, 791-804.\r\nScottish intercollegiate Guidelines Network. (2004). The management of harmful drinking and alcohol dependan ce in primary care: A internal clinical guideline. Edinburgh, Scotland: Scottish Intercollegiate Guidelines Network.\r\nSood, B., Delaney-Black, V., Covington, C., Nordstrom-Klee, B., Ager, J., Templin, T., et al. (2001). Prenatal alcohol exposure and childhood behaviour at age 6 to 7 years: I. Does- response effect. Pediatrics, 108(2), 34-43.\r\nSteward, D.E. & Streiner, D. (1994). Alcohol drinking in pregnancy. General Hospital Psychiatry, 16, 406-412.\r\nvan Teijilngen, E. & Hundley, V. (2001). The importance of pilot studies. Social Research Update, 35, 1-4.\r\nYamamoto, Y., Kanieta, Y., Yokoyama, E., Sone, T., Takemura, S., Suzuki, K. et al. (2008). Alcohol consumption and abstention among pregnant Japanese women. Journal of Epidemiology, 18, 173-182.\r\n'
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