Lord of the Flies Coursework

‘The main characters in the Lord of the flies are similar to world leaders that have ruled through history’. I agree that the main characters from Lord of the flies are similar to the world leaders that have ruled through history. There are four main characters in the film ‘Lord of the Flies’ and they are Jack, Simon, Piggy and Ralph. All these characters have an individual point of view and they all have different personalities. Jack is very comparable to the world leader called Adolf Hitler. Adolf Hitler was absolute evil, all-powerful, mad, and hated by others, bright, deeply religious and stubborn.Adolf Hitler was a leader because he was able to convince people and make them do what he wants them to do. Jack wanted to be a leader as well and after the votes when he wasn’t picked to guide the kids he persuaded Ralph that he would help him out. Jack thought he was all-powerful because everyone followed what he said. Half way through the movie Jack w as getting unwanted because people found him too bossy so he used he’s skills to convince people that he is the best leader and that he is much better than the leader that they picked which was Ralph.I think Jack wasn’t so bright but he knew how to convince people to believe him and this made him very stubborn and tough. He was very sure of him self and he was a very confident person. When the kids joined his group because they had a choice of joining Jack or Ralph they picked Jack and he turned really aggressive and killed two members of the opposite group. Jack took his anger on animals and other members from the plane crash. Piggy reminds me of Martin Luther King as he wanted to change the whole of America to make peace. Piggy wanted to change the people that argued and he was very supportive towards the leader Ralph.When Jack was a very leader Ralph wasn’t sure what to do to stop him and Piggy helped him and seemed to be very supportive and friendly. He was also very gullible and he thought he could trust Ralph by telling him a secret that people used to call him ‘Piggy’ and he never liked him. He asked Ralph not to tell anyone but Ralph told everyone about it. Piggy carried on being very nice towards Ralph. Piggy was very smart and brave just like Martin Luther King and he spoke his mind and came up with different ideas. By: Natalia Jozwiak 10EA

Kfc Essay

Introduction-overview of the company(KFC)| Pg- 2| Short elaboration of micro and macro environment and three factors that influence| Pg-3| Current sales analysis| Pg-4| Environmental factors and opportunities| Pg-5,6| Business macro-environmental factors| Pg-7 | Conclusion| Pg-8| | | Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food.It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world. Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States an d more than 15,000 units around the world. The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner.The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way. KFC's specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced their product marketing and in time they had inherited new ways and different techniques to cater their fast food products. Animal Cruelty Since 2003, the animal rights group People for the Ethical Treatment of Animals (PETA), have been protesting KFC’s treatment of the animals used for its products with the Kentucky Fried Cruelty campaign.PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of alleged mistreatment of chickens by KFC suppliers. Alleged rainforest destruction In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood. Independent forensic tests showed that some packaging contained more than 50 per cent mixed tropical hardwood fibre, sourced from Asia Pulp & Paper Macro environment KFC operates in a larger macro environment of forces that creates opportunities, but also threats.A company such as KFC usually cannot influence trends in the macro environment, as they affe ct people and organisations on a larger scale. However, KFC has to carefully examine macro environmental trends and must create competitive responses to such trends. There are six major macro environmental forces KFC has to take into account. Micro environment The microenvironment consists of all forces that are close to KFC, and on which KFC has an impact. They directly affect KFC’s ability to serve its customers. Three major components influence KFC’s microenvironment:COMPETITORS Because the fast food market is highly competitive, KFC faces a wide number of direct and indirect competitors. KFC’s main competitors are fast food chains such as McDonald’s and Domino’s, which are already well established throughout the world. McDonalds’s in particular is a direct competitor, as they have already successfully introduced their Salads plus line, which directly targets ‘healthy food’ conscious world we live in. But, there are a number of other competitors that is also focusing on ‘chicken’ types products.All this competition makes it quite difficult for KFC to maintain or even broaden their customer base. However, with the introduction of a new and healthy product range, KFC can differentiate itself from most competitors and will gain a competitive advantage. CUSTOMERS KFC’s customer market consists solely of the consumer market. KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold.The characteristics of these individuals and a segmentation of them are discussed later in this report. Strengths and weakness of competitors Strengths: 38 products, Attractive Outlets, Huge Marketing, Budget, More entertainment for kids Weaknesses: Same type of Menu, No Home Delivery How they compete with their c ompetitors? It is found that KFC compete its competitors by five ways: †¢KFC compete its competitors through marketing strategy †¢They offered different packages at different events like Ramadan offer, midnight offer etc. †¢KFC compete their competitors by providing good services They must hired the hard selling persons to market their product in the market and motivate their employees for the sake of organizations and employees do well and they compete there competitors KFC has quality products and through these quality products they compete their competitors Current Sales Analysis Market Share Market Share KFC has a very long history and has the most recognize able brand in chicken with over 50% of the market share. It becomes difficult for the companies like Sub way, Mc Donald’s, Chicken planet, Dixie or those who may want to enter in the market of fast food restaurants.Due to with over 50% of the market share in fast food industry KFC has recognition around the world and has been globally positioned for many years in and to capture the market share in adopting a chicken loving experience. Environmental factors and opportunities Political: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country.Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. Economic: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Pur chasing Power Parity) is estimated at2. 965 trillion U. S. dollars in the year 2010.The GDP- per Capita (PPP) was 2700 U. S. dollars as estimated in 2008. The GDP- real growth rate in 2007was 8. 7%. India has the third highest GDP in terms of purchasing power parity just ahead Japan and behind U. S. and China. Foreign direct investment rose in the fiscal year ended March 31 2007 to about $16 billion from just $5. 5 billion a year earlier. Socio cultural: India is the second most populous nation in the world with an approximate population of over 1. 1billion people. This population is divided in the following age structure: 0-14 years – 31. 8%, 15-64 years – 63. % and 65years and above – 5. 1%. There has also been a continuous increase in the consumption of fast food in India. The social trend toward fast good consumption is changing and India has seen an increase of 90% fast food consumption from the year 2002-2007. This increase is far greater than the increase in the BRIC nations of Brazil (20 per cent), Russia (50 per cent) and China (almost 60 per cent). Thus this shows a positive trend for fast food industries in India. Technological: The fast food Industry is heating up with a lot of foreign players entering the market.The technological knowhow and expertise will also enter the market with an increase in competition. With the lower rates and increase technology the fast food counters are attracting youth by giving them attractive deals. For e. g. KFC and Domino’s pizza. For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However KFC should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation.For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist.This is because high consumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large-scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In America, once KFC want to introduce whale burger causing uproar because whales are endangered species. Before using paper packaging, KFC once had been criticized for being insensitive to pollution because of using ne based packaging for its food products.Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should bare view and support if necessary to ensure we play our social responsibility better. Legal factors:As a certified fast food operator, there are many regulations and procedures that KFC should follow. For example is the Halal certification that becomes a concern to Muslim consumers. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, lab or and employment laws and quality & environment certification (such as ISO) in which the outlet has been certified.The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. KFC India -BCG Matrix Boston Consultancy Group (BCG) Matrix Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it.This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. Business macro-environmental factors The company and a ll the other actors operate in a larger macro-environment of forces, including political, economic, cultural, technological, legal and ecological factors, which shape opportunities and pose threats to the company. Political and legal regulatory affect the strategic development of KFC Corporation, which made the US market more challenging.Example- Forbidding the use of trans-fat cooking oil mandating calorie counts on menus,removing advertisement from kid's programme, and even prohibiting from making unconfirmed claims concerning nutritional value and losing weight benefits. All of these may seriously impede the free flow of goods within a group and from suppliers and consumer demand. According to the Institute for the World Economy, the aggregation of financial crisis continues to result in negative result to the world economy and generate a strong downturn in the entire restaurant industry, which leads to the falling of US unit expansion from 3. % of 2006 to 2. 4% of 2007. On the o ther hand, fewer costs as compared with healthier food helped KFC and the entire fast food industry to grow rapidly. Moreover, KFC can increase profit margins with chicken which is lower in cost compared to other meat. With the ever-increasing impact of health consciousness, like obesity, among consumers, it's increasingly hard for KFC to keep its original product mix and alternatively prompt them to offer healthier foods (threat). In contrast, under the slump chicken consumption in Europe and Asia market owing to the outbreak of avian flu, US market still shows an image of rising.Furthermore, hurried and changing lifestyle of people along with convenient and tasty characters of foods, which offered numerous business opportunities for KFC Corporation. The innovation in technology offers further development possibilities to fast food industry. However, owing to equipment problems, KFC lost its Rotisserie Chicken market which had achieved a huge success in non-fried chicken area. Rest aurants are known to have very high levels of energy intensity due to their relatively small building size and the amount of cooking, heating, and refrigeration needed to prepare and serve food to customers.Due to these high levels of energy use, we continue to focus our efforts on reducing our energy intensity in both new and existing restaurants. In 2006 KFC established a goal to reduce energy usage in the U. S. company-owned restaurants by 12 percent from 2005 levels by the end of 2009. They achieved a 14% reduction through the application of numerous energy conservation measures (ECMs). In addition to reducing energy consumption, these ECMs resulted in the elimination of over 117,000 metric tons of CO2 per year from the atmosphere.The KFC China division has also recognized the need to focus on energy conservation and has become actively involved in implementing ECMs over the past few years. Their efforts have resulted in the elimination of over 5300 metric tons of CO2 per year. Greenpeace, a conservational and environmental organization in 46 countries, has accused Cargill concerning the illegal exportation of soya to KFC for its chicken food supplied. Changing consumers' perception about KFC is arisen among analyst and specialist and forthright.In respect to the accusations has actively retrofit existing restaurants with more efficient lighting systems. During 2009, 190 restaurants in China had their interior linear fluorescent lamps upgraded to a more efficient version resulting in a reduction of over 600 metric tons of CO2 per year. Heating, Ventilation ; Air Conditioning (HVAC): In 2006, Yum! made the commitment to standardize high efficiency air conditioning systems for all U. S. restaurants. Since then, over 1800 high-efficiency air conditioning units have been installed with slightly over 600 taking place in 2008 and 2009.These 600 + installations have reduced our CO2 output by 10,500 metric tons per year. In China, the engineering team developed th e means to overcome water hardness issues compromising the efficiency of certain heating devices used in our KFC kitchens. Their solution enabled the equipment to operate at peak efficiency which eliminated over 4200 metric tons of CO2 per year. In conclusion, KFC had used all its macro environment factors efficiently; it had improved its product in terms of packaging technology, its cooking methods and most important heath wise keeping in mind the external affect on the environment. Kfc Essay Introduction-overview of the company(KFC)| Pg- 2| Short elaboration of micro and macro environment and three factors that influence| Pg-3| Current sales analysis| Pg-4| Environmental factors and opportunities| Pg-5,6| Business macro-environmental factors| Pg-7 | Conclusion| Pg-8| | | Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food.It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world. Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States an d more than 15,000 units around the world. The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner.The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way. KFC's specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced their product marketing and in time they had inherited new ways and different techniques to cater their fast food products. Animal Cruelty Since 2003, the animal rights group People for the Ethical Treatment of Animals (PETA), have been protesting KFC’s treatment of the animals used for its products with the Kentucky Fried Cruelty campaign.PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of alleged mistreatment of chickens by KFC suppliers. Alleged rainforest destruction In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood. Independent forensic tests showed that some packaging contained more than 50 per cent mixed tropical hardwood fibre, sourced from Asia Pulp & Paper Macro environment KFC operates in a larger macro environment of forces that creates opportunities, but also threats.A company such as KFC usually cannot influence trends in the macro environment, as they affe ct people and organisations on a larger scale. However, KFC has to carefully examine macro environmental trends and must create competitive responses to such trends. There are six major macro environmental forces KFC has to take into account. Micro environment The microenvironment consists of all forces that are close to KFC, and on which KFC has an impact. They directly affect KFC’s ability to serve its customers. Three major components influence KFC’s microenvironment:COMPETITORS Because the fast food market is highly competitive, KFC faces a wide number of direct and indirect competitors. KFC’s main competitors are fast food chains such as McDonald’s and Domino’s, which are already well established throughout the world. McDonalds’s in particular is a direct competitor, as they have already successfully introduced their Salads plus line, which directly targets ‘healthy food’ conscious world we live in. But, there are a number of other competitors that is also focusing on ‘chicken’ types products.All this competition makes it quite difficult for KFC to maintain or even broaden their customer base. However, with the introduction of a new and healthy product range, KFC can differentiate itself from most competitors and will gain a competitive advantage. CUSTOMERS KFC’s customer market consists solely of the consumer market. KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold.The characteristics of these individuals and a segmentation of them are discussed later in this report. Strengths and weakness of competitors Strengths: 38 products, Attractive Outlets, Huge Marketing, Budget, More entertainment for kids Weaknesses: Same type of Menu, No Home Delivery How they compete with their c ompetitors? It is found that KFC compete its competitors by five ways: †¢KFC compete its competitors through marketing strategy †¢They offered different packages at different events like Ramadan offer, midnight offer etc. †¢KFC compete their competitors by providing good services They must hired the hard selling persons to market their product in the market and motivate their employees for the sake of organizations and employees do well and they compete there competitors KFC has quality products and through these quality products they compete their competitors Current Sales Analysis Market Share Market Share KFC has a very long history and has the most recognize able brand in chicken with over 50% of the market share. It becomes difficult for the companies like Sub way, Mc Donald’s, Chicken planet, Dixie or those who may want to enter in the market of fast food restaurants.Due to with over 50% of the market share in fast food industry KFC has recognition around the world and has been globally positioned for many years in and to capture the market share in adopting a chicken loving experience. Environmental factors and opportunities Political: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country.Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. Economic: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Pur chasing Power Parity) is estimated at2. 965 trillion U. S. dollars in the year 2010.The GDP- per Capita (PPP) was 2700 U. S. dollars as estimated in 2008. The GDP- real growth rate in 2007was 8. 7%. India has the third highest GDP in terms of purchasing power parity just ahead Japan and behind U. S. and China. Foreign direct investment rose in the fiscal year ended March 31 2007 to about $16 billion from just $5. 5 billion a year earlier. Socio cultural: India is the second most populous nation in the world with an approximate population of over 1. 1billion people. This population is divided in the following age structure: 0-14 years – 31. 8%, 15-64 years – 63. % and 65years and above – 5. 1%. There has also been a continuous increase in the consumption of fast food in India. The social trend toward fast good consumption is changing and India has seen an increase of 90% fast food consumption from the year 2002-2007. This increase is far greater than the increase in the BRIC nations of Brazil (20 per cent), Russia (50 per cent) and China (almost 60 per cent). Thus this shows a positive trend for fast food industries in India. Technological: The fast food Industry is heating up with a lot of foreign players entering the market.The technological knowhow and expertise will also enter the market with an increase in competition. With the lower rates and increase technology the fast food counters are attracting youth by giving them attractive deals. For e. g. KFC and Domino’s pizza. For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However KFC should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation.For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist.This is because high consumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large-scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In America, once KFC want to introduce whale burger causing uproar because whales are endangered species. Before using paper packaging, KFC once had been criticized for being insensitive to pollution because of using ne based packaging for its food products.Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should bare view and support if necessary to ensure we play our social responsibility better. Legal factors:As a certified fast food operator, there are many regulations and procedures that KFC should follow. For example is the Halal certification that becomes a concern to Muslim consumers. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, lab or and employment laws and quality & environment certification (such as ISO) in which the outlet has been certified.The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. KFC India -BCG Matrix Boston Consultancy Group (BCG) Matrix Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it.This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. Business macro-environmental factors The company and a ll the other actors operate in a larger macro-environment of forces, including political, economic, cultural, technological, legal and ecological factors, which shape opportunities and pose threats to the company. Political and legal regulatory affect the strategic development of KFC Corporation, which made the US market more challenging.Example- Forbidding the use of trans-fat cooking oil mandating calorie counts on menus,removing advertisement from kid's programme, and even prohibiting from making unconfirmed claims concerning nutritional value and losing weight benefits. All of these may seriously impede the free flow of goods within a group and from suppliers and consumer demand. According to the Institute for the World Economy, the aggregation of financial crisis continues to result in negative result to the world economy and generate a strong downturn in the entire restaurant industry, which leads to the falling of US unit expansion from 3. % of 2006 to 2. 4% of 2007. On the o ther hand, fewer costs as compared with healthier food helped KFC and the entire fast food industry to grow rapidly. Moreover, KFC can increase profit margins with chicken which is lower in cost compared to other meat. With the ever-increasing impact of health consciousness, like obesity, among consumers, it's increasingly hard for KFC to keep its original product mix and alternatively prompt them to offer healthier foods (threat). In contrast, under the slump chicken consumption in Europe and Asia market owing to the outbreak of avian flu, US market still shows an image of rising.Furthermore, hurried and changing lifestyle of people along with convenient and tasty characters of foods, which offered numerous business opportunities for KFC Corporation. The innovation in technology offers further development possibilities to fast food industry. However, owing to equipment problems, KFC lost its Rotisserie Chicken market which had achieved a huge success in non-fried chicken area. Rest aurants are known to have very high levels of energy intensity due to their relatively small building size and the amount of cooking, heating, and refrigeration needed to prepare and serve food to customers.Due to these high levels of energy use, we continue to focus our efforts on reducing our energy intensity in both new and existing restaurants. In 2006 KFC established a goal to reduce energy usage in the U. S. company-owned restaurants by 12 percent from 2005 levels by the end of 2009. They achieved a 14% reduction through the application of numerous energy conservation measures (ECMs). In addition to reducing energy consumption, these ECMs resulted in the elimination of over 117,000 metric tons of CO2 per year from the atmosphere.The KFC China division has also recognized the need to focus on energy conservation and has become actively involved in implementing ECMs over the past few years. Their efforts have resulted in the elimination of over 5300 metric tons of CO2 per year. Greenpeace, a conservational and environmental organization in 46 countries, has accused Cargill concerning the illegal exportation of soya to KFC for its chicken food supplied. Changing consumers' perception about KFC is arisen among analyst and specialist and forthright.In respect to the accusations has actively retrofit existing restaurants with more efficient lighting systems. During 2009, 190 restaurants in China had their interior linear fluorescent lamps upgraded to a more efficient version resulting in a reduction of over 600 metric tons of CO2 per year. Heating, Ventilation ; Air Conditioning (HVAC): In 2006, Yum! made the commitment to standardize high efficiency air conditioning systems for all U. S. restaurants. Since then, over 1800 high-efficiency air conditioning units have been installed with slightly over 600 taking place in 2008 and 2009.These 600 + installations have reduced our CO2 output by 10,500 metric tons per year. In China, the engineering team developed th e means to overcome water hardness issues compromising the efficiency of certain heating devices used in our KFC kitchens. Their solution enabled the equipment to operate at peak efficiency which eliminated over 4200 metric tons of CO2 per year. In conclusion, KFC had used all its macro environment factors efficiently; it had improved its product in terms of packaging technology, its cooking methods and most important heath wise keeping in mind the external affect on the environment.

Natural Health Beauty Tips

With the many beauty products available in the market, it is often difficult to decide which one is the best for us; however, these products are quite expensive and take a lot of effort and time to apply each day. The best way to be beautiful is the natural way; drink at least 8 glasses of water everyday, it hydrates our body and our skin. Eat green leafy vegetables that are rich in antioxidants to help you achieve that glowing skin.Always drink two glasses of milk everyday, it has the calcium and vitamins that gives your hair and nails that extra shine and gives you energy throughout the day, as well as help in maintaining your weight.Sleep at least 8 hours a day, when we sleep, our bodies renew itself and no matter how beautiful we are, lack of sleep makes us look old and fatigued. Do not drink too much alcohol and do not smoke, these two vices hastens our bodies aging and can dry up the skin. Steps to a Pedicure Tired of going to the parlor and paying for expensive pedicures? Here are simple steps to get that clean and healthy looking nails. First, prepare everything you need, nail brush, nail file, nail cutter, nail buffer and a wooden tip and cuticle softening solution.Lather your nails with softening solution and gently push the cuticles back. Do not cut them; this is best left to the experts. Then brush each nail paying attention to the sides and the base of the nail. Rinse with water and then dry each nail with a towel. Cut your nails according to your preference and then file the tips to smoothen the edges. Finally, buff each nail with the buffer to give it that healthy looking shine. Beat dry skin the Natural Way Dry skin is embarrassing and painful; do you want to know how to make your skin supple and soft to the touch the natural way?Follow these steps and you will see results almost immediately. First stay away from extreme temperatures, too hot and too cold whether it be at home, under the sun, or when taking a shower. Then make sure that you appl y petroleum jelly to the driest part of the skin or those that have cracked especially the heels, do this daily. Now to give that extra boost to your skin, after a shower, put on body oil all over your skin paying attention to the elbows and knees, then wear a cotton sweater and pajama and socks to lock in the moisture and sleep in it overnight. In the morning your skin will feel soft to the touch.As always, drink vitamin c, drink plenty of water and get your beauty sleep. 5 Tips for Radiant Skin Moisturize your skin by using an intensive body lotion, apply it right after taking a shower when your skin is still wet and dewy, this will lock more moisture in. Use a powerful sunblock whenever you are going outdoors and stay away from the sun between 10 in the morning to 3 in the afternoon. Drink vitamin E, it nourishes your skin from the inside. Get a body scrub once a week to revitalize and rejuvenate your skin cells, and never use harsh and very fragrant soaps as these can irritate y our skin, making it dull and dry.Tips for Perfect Lips Everyone wants to have the Angelina Jolie lips and keeping your lips plump and pink with health is easy. First exfoliate your lips, get a soft toothbrush and dip it in cold water, then gently rub it on your lips. Then pat your lips dry and apply a generous amount of lip balm, use you fingers as it is absorbed more by your lips. Then line your lips with a lip liner that is a lighter shade than your lipstick, this would keep your lipstick from bleeding. Apply your lipstick with a lip brush starting from the center to the sides.Then for long lasting lipsticks, dab a little powder on your lips and apply a lighter coat of lipstick and top it off with a lip shiner. Tips to look Younger The secret to looking younger is to laugh and have a positive disposition. If you are happy, and do not worry so much about the difficulties of life, then you surely would look younger than your age. Learn how to manage your stress, use it to motivate y ou to work on the things that you can and graciously accept the things you cannot. If you have graying hairs, color your hair, you don’t have to be stuck with the same color for the rest of your life, experiment and have fun.Regularly have your physical check-up, in that way you know what is going on with your body and any illness can speed up the aging process. Don’t believe older people when they say they can’t wear something because it’s not for their age. Be adventurous, wear something that hides your age and make you feel younger. Take care of your skin and stay away from unhealthy habits like smoking and drinking too much alcohol. Remove dark circles under eyes Dark circles under the eyes can be bothersome and indicates lack of sleep and tiredness.To remove dark circles, get an ice cube and on a freshly washed face dab the ice cubes on the dark circles, this will instantly increase the blood circulation. You can also get an eye cream and massage it in the dark circles working your way from the inside to the outside. Another way would be to get two tea bags and place it in the refrigerator until cold to the touch. Close your eyes and place it on the dark circle for 30 minutes, at the same time get that much needed sleep. Or if everything else fails, you can put on a concealer and apply it on the dark circles then cover it with foundation and apply makeup. Fade those FrecklesFreckles often occur when the skin is exposed to too much sunlight, unfortunately once freckles appear it is very difficult to completely erase it. One can however at least make the freckles fade and can be masked with makeup to get that flawless skin. Use a whitening soap, and pay attention to the freckles whenever taking a bath. Then slather on whitening lotion and apply a generous amount of sun block in the affected areas. Refrain from wearing shirts or dresses that would expose the freckles to the sun. Finally, stay away from direct sunlight and have a p rotective covering whenever going outside may it be an umbrella, a coat or a hat.Look after your Pores Large pores are unsightly and are more prone to acne and pimples. To care for your pores always use lukewarm water when washing your face as it opens the pores and releases the dirt lodged in it. Use cold water as a final rinse when washing the face as it closes the pores and hence dust and impurities would have difficulty getting into the pores. When you have blackheads and or pimples, do not attempt to pinch it to get the dirt out, instead wait until the pores itself releases the black head and then dab an ice cube on the affected part to zap the pore.Do not use too harsh and scented facial scrubs as well as use it only twice a week not everyday as it can make the pores look dull and larger. Makeup tips for eyes lips and face When applying make up, less is more. Start with a concealer for those unsightly zits, pores, or dark circles. Then use a foundation that is the same skin co lor as you are. Apply it is wet sponge using upward strokes; you can also use the gel type and apply it with your fingers blending it in with the concealer. Then work on the eyes, apply eye liner to the eye lids, a darker line are more dramatic, a lighter line is more casual and laid back.Apply eye shadow on the folds of the eyes, using two colors, the darker one is applied on the base of the fold and the lighter one on top, make sure to blend it and use color that would accentuate the eyes and compliment her over-all look. Then apply blush on to the cheeks using upward motion to put color on the cheeks, blend it in with the foundation so that the make up will be seamless. Then apply lip liner and lipstick, the shade should tie up the desired over-all look. For a pouty lip, apply lipstick from the center to the sides, add a lip shiner to enhance the lip color.

Toyota Essay Example | Topics and Well Written Essays - 1250 words

Toyota - Essay Example Toyota’s local assembly is being anticipated to surpass the current 60% mark. This lessened contact with transaction rates and importation tariffs. Within Toyota, sales augments from Europe were required to meet set global sales targets (Arthur, p.26). The year 2000 witnessed a massive growth in the car production industry. The number of cars produced that year increased from 30 million automobiles to approximately 60 million cars. From this entire production, more than half of the cars were produced by Toyota. However, for the European advertising panel of Toyotas mini cars, the confrontation persisted. In a fiercely competitive bazaar, they had to get 100,000 buyers yearly for the 3.41-meter. This section was viewed as a hard market where low prices implied low margins. Mercedes-Benz's firm recorded losses of 4 billion pounds between 2000 and 2005. Toyota Motor Firm recorded sales of 7.97 million units in 2005 which is an increase of about 2.5 million since 2000. Toyota Comp any in North America maintained as the most significant global bazaar. Market share was mounting swiftly. In 2005, sales rose to 2 million piece echelon for the first time. Toyota Company held 13.7 percent of the vital U.S. bazaar up from 9.3 percent in 2000. Sixty percent of the American order was contented by installing twelve firms in the NAFTA area. In 2006, Toyota was predicted to rise to 9 million pieces in production. At the moment, Toyota is in trouble as it is undergoing depression which is worldwide, and it is actually in much better look than virtually every other auto manufacturer. When we talk of competition, things are much poorer. Particularly talk of General Motors, which saw a catastrophic fall in sales of 54% in February, the issue is becoming increasingly worse. The full impact of the Global Economic Crisis is impacting all the magnificent plans and decisions of the world’s car makers, in the process cutting them to pieces. Of late, the CEOs of Fiat and Ren ault-Nissan claimed that the automobile markets would go through constant declines in 2009. The Big Three,† Chrysler, GM and Ford of Americas automobile home giants have been pushed with catastrophic sales falling thus causing them to beg the government for bailouts. Virtually nearly in every market the global economic catastrophe is destroying demand for cars. A sure indicator of how calamitous the circumstances are for the global car industry is the performance of Toyota, which is without a doubt on the planet it is the healthiest and most prestigious car manufacture. It not being an exceptional as mentioned it has now joined Detroit and European car makers in soliciting a bailout from their governments. Toyota has officially requested the Japanese government to provide a â€Å"bridge loan† of $2.2 billion; this request has followed some prior sales figures which have indicated that the Japanese behemoth faced a decline of 40% in sales of automobiles in its largest ma rket, the United States of America. Some years before, the company was capable of exploiting a more poignant position around green matters. The Prius hybrid model, for example, brought fame to the Toyota firm. In 2005, it traded around 18,000 pieces of Prius in Europe. On global sales, it sold 180,000 pieces, and in 2010, it was expecting to sell 1,000,000 pieces universally. Hybrid expertise offered Toyota a fair chance to place itself as a

Respond to The Declaration of Independence Essay

Respond to The Declaration of Independence - Essay Example In the following paragraphs, I will discuss further the right to life, liberty and pursuit of happiness which is the very essence of the Declaration of independence and include their significance in today’s world. According to Jefferson, people have the right to live and protect their lives. The statement â€Å"He has constrained our fellow citizens taken captive on the high seas to bear arms against their country, to become the executioners of their friends and brethren or to fall themselves by their arms† (82), shows that there was the violation of life. It is known that when the colonizers first set foot on the land, they faced the danger of fighting with Native Americans but that was understandable because both parties fought for their lives, being aliens toward each other. However, for Jefferson, life of the people has been violated because the colonizers themselves were killing each other, friend against friend and brother against brother, not for survival but because of the order of the king. When Jefferson and his colleagues successfully got rid of the British claws that was taking the lives of numerous people, sadly, the fight for the right for life has not been over yet. When it was not White against White that was happening, the divide between the Whites and Blacks was magnified. Whites are known to have owned Black slaves and for decades, there have been killings of slaves simply because of the slave-owner’s desire to have control of his slaves. For this reason, some slaves take their chances of escaping which infuriated slave-owners all the more, causing them more reasons to hurt them or even kill them. The fight for the right for life among slaves has been long and hard but in time, the vision of Jefferson for a government that respects such right has come. Slave-ownership was abolished in 1863 through the Proclamation of Emancipation issued by

IS CPHL214 A PHILOSOPHY COURSE OR WHAT Assignment

IS CPHL214 A PHILOSOPHY COURSE OR WHAT - Assignment Example In the second paragraph, unsubstantiated attributions are made to the professor. While the professor might have said â€Å"critical thinking skills are good things to have†, he did not seemed to have said that â€Å"its good to be picky, argumentative, always finding something wrong with whatever students write, and cynical†. The latter is merely an interpretation on part of the writer as to what the professor meant by his comment. This interpretation comes across as exaggerated and negatively biased against the professor. Moreover, while there is a link between critical thinking courses and the broader philosophy courses, whether or not the courses are â€Å"good† is an irrelevant deviation from the argument. The last two lines of the second paragraph are also display an error in syllogism. It doesn’t stand to reason that all critical thinking courses are philosophy courses, just because this claim cannot be proven false. In the third paragraph, the perusal of hear-say evidence of Bertha weakens the argument. Moreover, Bertha’s friends don’t represent the entire student population, in order that sweeping conclusions could be made based on the evidence provided by her. That Bertha’s friends’ course did and CPHL214 did not talk about the â€Å"meaning of life† doesn’t make the two courses incompatible – they could just be two variations of a common theme. In the fourth paragraph the assertion that â€Å"meaning of life is interesting† appears arbitrary, unsubstantiated as it is with any rationale. Likewise, â€Å"there’s no way CPHL214 is interesting† is also a subjective judgment and not an indisputable fact. Defining philosophy as the â€Å"study of human life† is too simplistic and vague for the purposes of classifying CPHL214. Coming to the fifth paragraph the fact that the professor works for money and that he has a stake in the functioning of the

You guys have to refer my file Essay Example | Topics and Well Written Essays - 250 words - 1

You guys have to refer my file - Essay Example Additionally, the four encourage the reconciliation of both obedience and conscience (Milgram and Philip 189). As such, they encourage ethical and moral practice. The police officers did not obey the standards procedure in their desire to restore law and order in the streets. Furthermore, the officers brutalized their suspects thus disregarding all the ethical and moral dictates of the practice. I believe the local Oakland resident made the statement out of rage. Apparently, drug was a major cause of disharmony in the society. The rogue officers stamped their authority albeit illegally thereby reducing the prevalence of drug-related crime. The resident thus believed that such officers would help restore law and order in the society and that they were acting for the greater good of the society. The resident later reconsiders the lawless nature of the actions of the police. He understands that the actions disregarded basic human rights. Additionally, such actions would possibly begin affecting innocent residents. The resident, therefore, concludes by expressing his confusion. I imagine the rough riders came into existence because of inefficiencies in the management of the police department. The management of the police department relented in their supervision of the officers thus permitting a few officers to break the

Existentialism and Humanism Essay Example | Topics and Well Written Essays - 1500 words

Existentialism and Humanism - Essay Example This is what will be discussed in the following. Existentialism is basically a type of philosophical movement which tends to embrace the view that focuses on that of individual existence and subjectivity, and although it generally refers to the belief that one shapes in regards to one's basic nature and the way that they choose to live throughout their life, at the same time it captures much more than that. In part being a reaction to such names as Hegel and Nietzsche, it is a belief which considers that you are the one who is able to determine yourself, and that your personality and your own self is not given to you at birth, but rather it is given after you make decisions and thoughts and gain your personality. Humanism, on the other hand, is considered as being "a rational philosophy based on belief in the dignity of human beings, informed by science and motivated by human hope and human compassion. Humanists revere the natural world, knowing of no other place to set good examples, to work, and to show love". (Dorrell, 2002). P eople who are humanists are considered as being those who encourage moral excellence, have faith in other people to choose good over evil, promote positive relationships and human dignity, and who believe that moral values are neither divinely revealed nor that the special property in regards to any type of religious tradition. Basically existentialism and humanism have for the most forever been considered as being two separate and in fact almost opposite issues in a way, however there is one person in particular, of which we will be discussing critically in this dissertation, who believes in fact that 'existentialism is humanism'. This person is Jean-Paul Sartre, and Sartre, (June 21, 1905 - April 15, 1980), was a French existentialist philosopher, dramatist and screenwriter, novelist and critic. He was one of the most noted and leading figures in all of 20th century French philosophy, and the opinions that he made over his life, especially that in regards to existentialism and humanism being one in the same, have been argued against or agreed with by some of the most influential people in the world's history since his day. When Sartre was a junior lecturer at the Lycee du Havre in the year 1938, it was then that he wrote the novel entitled La Nausee, which even to this day remains as being one of his most popular books of all, and it has been considered by many that this particular literary work of his was one which in ways served as a sort of manifesto of existentialism. He shows in this book how he believed that "our ideas are the product of experiences of real-life situations, and that novels and plays describing such fundamental experiences have as much value as do discursive essays for the elaboration oh philosophical theories". (Wikipedia, 2007). Beginning from there, Sartre began to become even stronger in regards to his view on how existentialism is humanism, and he began to use Edmund Husserl as a sort of backing man, in

The Work of Art in the Age of Mechanical Reproduction Essay

The Work of Art in the Age of Mechanical Reproduction - Essay Example With the development of human civilization, mechanical reproduction of a work of art was introduced. It had given a new direction to the work of art both in scale and perception. With the passage of time, new and improved techniques were developed to reproduce or replicate the work of art. The woodcut graphic art was the first form of reproducible art. Later, the printing was introduced. Printing had brought an enormous change both in literature and ancient script. â€Å"During the Middle Ages engraving and etching were added to the woodcut and at the beginning of the 19th century lithography made its appearance† (Benjamin, 42). Lithography, enabled the graphic artists first time, to put its products on the market not only in large numbers as hitherto, but also in daily changing forms. Nevertheless, it could not sustain too long as after a few decades lithography was surpassed buy photography. Photography, along with technical reproduction of sound later around 1900, not only accelerated the process of technical reproduction of art, but also brought it to a standard where any visual or auditory images of art can appear and disappear at a simple movement of hand. It also shadowed its strong impact on society and captured a place of its own among the artistic processes.

Olympics Lottery Essay Example for Free

Olympics Lottery Essay The issue in which concerns the Active England programme is that the sale of national lottery tickets is gradually declining.  Research by Professor Ian Walker an Economist at the University of Warwick shows that lottery ticket sales are not influenced in anyway by the fact that the lottery supports good causes or the nature of those good causes. The dream of winning large sums of money is the only real driver of ticket sales. However, Professor Walkers research shows otherwise: The figure below shows the history of sales before, during (right in the middle of the graph) and after that controversy for the five main games. He says You dont need to be a trained statistician to see that the effects of rollovers in the lotto games and that there is a slight decline in sales for lotto over the period. So no support here that bad causes matter for sales. See graphs below:  Walker. I, 2004. Good Causes fail to Sell National Lottery Tickets [Online]. Available from: http://www2.warwick.ac.uk/newsandevents/pressreleases/NE1000000096306/. Accessed on 09.11.04  Olympics Lottery Fund and the 12% Lottery Duty  The Government were asked to state clearly how it will ensure that money currently raised for good causes, is not diverted to the Olympic bid, resulting in a reduction in the funding of voluntary and community organisations doing vital work throughout the UK. The 12% tax on every National Lottery ticket sold, worth à ¯Ã‚ ¿Ã‚ ½549 million per year or nearly à ¯Ã‚ ¿Ã‚ ½5 billion since 1994, should be split between good causes and lottery players instead of going to the Government.  I do not believe that the public want the lottery to be just another Government tax sparing only 28p from the sale of each Lotto ticket and scratch card for good causes. If the government are serious about reconnecting the lottery with the people then they should give half their annual à ¯Ã‚ ¿Ã‚ ½549 million tax cut to the good causes and half back to the players. Etherington. S, 2003. Olympics Lottery Fund and the 12% Lottery Duty [Online]. Available from: http://www.ncvo-vol.org.uk/asp/search/ncvo/main.aspx?siteID=1sID=8subSID=73documentID=2210. Accessed on 09.11.04  Measures taken by Sport England  Through this sudden decline in National Lottery sales, the above organisation have had to come up with strategic backup plans for alternate methods of funding and other ways of promoting their campaign and to make sure that they suddenly dont run out of money after promising bright and prosperous things to the nation. Sport England is possibly one of the National Lotterys largest good causes funding receiver and with the sales down by 2% from previous years, Sport England has to be careful with how they spend their money.  It is perhaps more difficult for voluntary and public sector clubs to receive funding through the thorough and detailed application process than before the cutbacks. The club must have a charter mark of high standard, a comprehensive code of conduct and practice for all parties involved and they must be able to prove that the money really will be able to change peoples lives. Whereas a number of years ago, it was rumoured that almost any club could receive funding if they wanted, and the nation saw money go to waste, which can no longer happen. With Sport England under fire by the media brought along a newly appointed chief executive, this created upset. Many peoples jobs were seen as not making enough contribution the cause and were subsequently axed.  Below is a shower of ideas in which Active England can consider to be successful in the future: Conclusion Throughout the portfolio, the key issues in which sport must adapt to have been identified.  With the National Lottery ticket sales slowly increasing again, funding for sports programmes should become readily available if suitably justified.

On Outdoor Play Children And Young People Essay

On Outdoor Play Children And Young People Essay The following research is to be related to outdoor play and its benefits for children and why outdoor play is not what it used to be. Research done on children stated that it is a myth that children enjoy staying indoors playing computer games and indoor games, a greater number of children prefer to play outside eighty eight per cent would prefer to play at the beach or by a river, seventy nine per cent like to play in the park, seventy nine per cent enjoy riding their bike and seventy six children playing ball games. However parents would prefer that their child stays indoors as they feel it is safer one in four would rather their child play on the computer than climb trees and one in five computer- based games play than letting their children play on fields. (Play England 2011) Children missing out on the great outdoors http://www.playengland.org. Methodology To help with this research project the literature research will be conducted on secondary research from books and articles on the subject and through the internet. It will also examine a range of quantitative and qualitative research. Literature review Research by the Department of the Environment (1973) on children that play outdoors and in the local area of where they live have declined over the past thirty years, a report done on outdoor play in 1973 showed that seventy five per cent of children played in the street as this was found to be the most popular. The study showed that children were more involved in physical activities like walking, running, made their own go-karts and ball games (Department of the Environment 1973). Another Study that was done by Play Board in 1995 had a similar outcome regarding childrens play this was done on two samples of over eight hundred children aged five to fourteen, these children were asked where they would play if they were not at home twenty four per cent of children said playing in the street, eighteen per cent said the play park and seventeen per cent said the garden (Parkinson 1985) Information obtained from a survey done in 2005 stated that only fifteen per cent of children aged between five and fifteen play outside in the street this is due to the quantity of obstacles put in their way of outdoor play (Department of transport 2006). Transport has a big influence on how children play. An ESRC sponsored study in 2000 showed that children thought that traffic is one of the biggest dangers of outdoor play along with gangs, bullies, and strangers (Matthews and Limb 2000). Research done by Savlone and playengland (2011) showed that most parents ventured outdoors as a child, however they now have concerns their children do not have the same opportunities as they did then. Research done with children showed that forty two per cent of children said that they have never made a daisy chain; thirty per cent of children have not attempted to climb trees. Children are aware of barriers to outdoor play as their parents are telling them to keep safe a report done by Young Voice and The Childrens Society in preparation for Playday 2003 stated that parents are always warning their children of stranger danger (Stockdale,Katz and Brook 2003a) Public attitudes toward children spending more time playing outdoors is positive and believe this as being an important part of a childs life it has social benefits play with other children has an impact on how children relate to one another, from being part of a group or part of the local community (Casey 2010) In the street, particularly in the nooks and crannies of the public space not under the watchful gaze of adults, children may thus begin forming a public identity and establish their own selfhood and independence(Spilsbury 2005, p 81). For years research findings has shown the importance of outdoor play and childrens well- being this was recognised in the 1960s when Mead (1966) stated that the neighbourhoods give children the opportunity to discover their environment and learn life lessons. Worpole and Knox (2007) believed that play is important for children; it can build some good friendships and understand the rules of social life. Outdoor play can benefit children in natural surroundings; free play and exposure to nature are vastly recognised as part of a childs healthy development (Moore and Cosco 2009). Studies of research show that daily connections with exposures to the outdoors can improve fitness attention and can lower sickness rates it is also believed that this can give children a sense of freedom. Children that play outdoors learn to navigate their immediate environment and build their self-confidence (Open university 2011). Those children that do not play outdoors will have less confidence and will unlikely be involved in the community (Gleave 2010). When children play out in the natural environment they are likely to enjoy nature as they grow up. Adrian Voce, Co-Director of Play England Said: Most parents know that children are curious about, and love to play outdoors. This is a deeply instinctive part of human nature and a vital part of healthy childhoods. We need to ensure that all children can access local green spaces to play, enabling them to have everyday adventures outside. To do this we need to support parents to help them feel confident to let children play out. (Adrian Voce, Co-Director of Play England) Children missing out on the great outdoors (wwwplayengland.org.uk). A UK survey found that ninety one per cent of adults understood the importance of outdoor play, sixty per cent said that they were worried about the safety of their children play in public places (Mc Neish Roberts, cited in Valentine McKenrick,1997). Beunderman (2010) found evidence that child learn life skills through outdoor play in their communities for example looking out for each other, asking for help. It is argued that having these abilities can offer them a positive outlook on the community gaining trust, feeling welcome and getting to know people in the community and being able to respect and have better relationships with other adults. According to the working paper by Lester and Russell (2010) on the importance of play: Adults should be aware of the importance of play and take action to promote and protect the conditions that support it. The guiding principle is that any intervention to promote play acknowledges its characteristics and allows sufficient flexibility, unpredictability and security for children to play freely. (Lester and Russell 2010: 46) Bishop (2012) stated that 25 per cent of toddlers are lacking vitamin D. The importance of outdoor play is essential for vitamin D as this comes from the sun and is one of the most important vitamins you need for your immune system and bones. Bristol University exposed some new research from the children of the nineties study recording the health of fourteen thousand five hundred children from birth in the 1990s, it shows that the connection among low levels of vitamin D and depression this happens in childhood so children that play outdoor reduce the risk of getting vitamin D deficiency and have a healthy body If you spend your time playing Nintendo or computer games instead of running about outside, riding in a car instead of on a bike, taking the tube / bus instead of walking through the park, thinking you look cool always wearing dark glasses or if you have dark skin to genetically protect you from a hot equatorial sun and you live in northern Europe or north America then you are going to benefit from a vitamin D supplement. A vitamin D deficiency leaves you with a greater risk of a number of different diseases not just bone problems such as rickets. (Yvonne Bishop-Weston 2012) Conclusion It is evident that there is a shortage of outdoor space for children to play with the ever increase of built up areas. Fewer play parks and not enough affordable places for parents to take children so that they can have the freedom to be able playing outdoors. It is also evident that children achieve much better when they are playing outdoors such as physical development, social skills, problem solving and creativity. (http://www.npt.gov.uk/default.aspx?page=1639). References Casey, T (2010) Inclusive Play: Practical strategies for children from birth to eight. London: Sage. Beunderman, J (2010) People Make Play: The impact of staffed play provision on children, families and communities. London: Play England. Department of the Environment. (1973). Children at Play: Design Bulletin 27. London: HMSO. Department for Transport (2006). National Travel Survey 2005. Transport Statistics. www.dft.gov.uk Gleave, J (2010) Community Play: A literature review. London: Play England. Available online at: http://www.playday.org.uk/PDF/Community-play-a-literature-review.pdf (Accessed Jan. 2013). Lester, S and Russell, W (2010) Childrens right to play: An examination of the importance of play in the lives of children worldwide. Working Paper No. 57, The Hague, The Netherland: Bernard van Leer Foundation Matthews, H. and Limb, M. (2000). Exploring the fourth environment: young peoples use of place and views on their environment. Stirling: University of Stirling. ESRC. Mead, M (1966) Neighbourhood and human needs, Ekistics, 21, 124-126, in Blakely, K S (1994) Parents Conceptions of Social Danger to Children in the Urban Environment, Childrens Environment, 1, 1, 16-25. Moore, R and Cosco, N (2009) The re-emerging importance of outdoor play in nature, Playrights Magazine, 1, 4-6. Parkinson, C. E. (1985). Where Children Play: an analysis of interviews about where children aged 5 14 normally play and their preferences for out of school activities. Play Board. Open University (2011) Play, learning and the brain. Available online at: http://openlearn.open.ac.uk/mod/oucontent/view.php?id=397465printable=1 (Accessed Jan. 2013). Spilsbury, JC (2005) We Dont Really Get to Go Out in the Front Yard: Childrens home range and neighbourhood violence, Childrens Geographies, 3, 1, 79-99. Stockdale,D. Katz,A.and Brook,L (2003a) You cant keep me in. London: The Childrens Society, Young Voice Voce, A. (2013). Co-Director of Play England (2013) Children missing out on the great outdoors http://www.playengland.org.uk/news/2011/08/children-missing-out-on-the-great-outdoors.aspx (Accessed Jan. 2013) Yvonne Bishop-Weston (2012) http://nutrition-news.blogspot.co.uk/2012/01/uk-children-and-adults-lack-vitamin-d.html (Accessed Jan 2013) Worpole, K and Knox, K (2007) The Social Value of Public Spaces. York: Joseph Rowntree Foundation

College Essay: If You Could Meet Anyone, Who Would It Be And Why - Pol :: essays research papers

College Essay: If You Could Meet Anyone, Who Would It Be and Why - Polonius of Hamlet Polonius, father of Laertes, in William Shakespear's Hamlet, strikes me as someone exceptional. In the first act, he gives advice to his son who is departing on a journey. Polonius's advice guides me in almost every aspect of my life. I would like to talk with Polonius to gain more insight on life. Along with other advice, Polonius delivers one of te most famous quotes from Hamlet: "To thine own self be true." Polonius's quote helps me make tough decisions. Such an occasion arises when I have weighed the advantages and disadvantages of a choice, and they are equal. When faced with this situation, I ask myself, "would I be true to myself if I..." For example, I am temperate, and do not participate in certain activities harful to me such as drinking or doing drugs. Occasionally, others try to influence me to drink. Sometimes, I am tempeted; however, I know that I would not be true to myself if I submitted. I realize drinking is not somthing I want, nor is it in my best interest. Being true to myself involves acting in accordance with my values. Imust conduct myself like a gentleman and use proper etiquette for te given situation. Thus, the quote acts as a reminder for me to act properly. The next few lines are "and it must follow as the day the night, / thou canst not then be false to any man." By acting like a gentleman, I can assure muself that I will not harm nor create conlict with many people. For example, I remain calm in situations that most people would become upset and swear. Then, I am in a better position to deal with the would-be conflict. Next, Polonius covers many aspects of life. He tells us how to choose and treat friends, as well as rules for listning and speaking. We are told not to lend or borrow items becase "for loan oft loses both itself and friend," meaning one will end up losing a friend as well as what he lent "Be thou familiar but by no means vulgar" tells us to understand things that are immoral, but not to

Gary Sotos Like Mexicans: Personal Experiences :: essays research papers

Gary Soto's Like Mexicans: Personal Experiences My decision to write in response to Gary Soto's work, â€Å"Like Mexicans† was influenced for the most part because of the similarities between myself and Gary Soto, and our families included. Gary Soto is a Mexican American male, who grew up in the San Joaquin Valley in the industrial part of a town called Fresno. His grandparents came to this Great Valley in search of creating a better life for themselves and their families. I am also a Mexican American male who was born and raised in the San Joaquin Valley in a small town called Porterville. My grandparents migrated with their children, my mother, father, and their brothers and sisters in hopes of creating a better life for themselves as well. At the time economic betterment meant working as a hired slave for minimal income and keeping your mouth shut. After all, you were nothing more than a wetback who came to America to reap her benefits.(This ludicrous ideology is still present today) Gary Soto's grandparents and my grandparents, although they ma y be a generation behind one another, I am sure were exposed to many of the same hardships and or social barriers. It was not uncommon back then as it is not uncommon today for Mexican families with minimal work skills to be forced into the fields to work with their children alongside in hopes of escaping poverty. For the most part such families remained poverty stricken due to unfair and illegal wages and work conditions. However irrelevant this all may sound, facing similar hardships or obstacles will often create a sense of unity among those who are affected by such conditions. In short, I feel that not only do Gary Soto and I share a common ethnic origin, but all that comes with our origin, be it pride, shame, or ideology. "Like Mexicans" is a short story in which Gary Soto is constantly being reminded that he should marry his own kind. His own kind being one of Mexican descent, and of poverty and refraining from others, especially â€Å"Okies† as his grandmother used to always say. Soto ends up marrying a Japanese woman, not a Mexican. But he still has to deal with his internal struggle and acceptance of this choice. One cannot be looked down upon for questioning oneself and the decisions one makes, especially when it comes to marrying after being raised in a household that reinforced the belief , â€Å"Marry Your Own†. My mother and my father never told me that I should marry one of my own.

Franz Kafkas Life Reflected in his Work, The Metamorphosis Essay

Franz Kafka's Life Reflected in his Work, The Metamorphosis The Metamorphosis written by Franz Kafka is considered one of the few great, poetic works of the twentieth century. Addressing The Metamorphosis, Elias Canetti, a Nobel Prize-winning author, has commented, "In The Metamorphosis Kafka has reached the height of his mastery: he has written something which he could never surpass, because there is nothing which The Metamorphosis could be surpassed by - one of the few great, perfect poetic works of this century" (http://www.mala.bc.ca/~mcneil/m4lec5a.htm). There are many symbolisms and parallelisms used in the story. "[Kafka's] disturbing, symbolic fiction, especially The Metamorphosis, written in German, [not] only prefigures the oppression and despair of the late 20th century" but also is an account of the dramatic transformations that had occurred during his own life ("Kafka Franz", Funk?, 2000). This beautifully written masterpiece of Kafka's is clearly symbolic of his own life and nightmare-like life experiences he had with his father . "Suppose all that you have always valued in your life was shown to be an illusion. What if your precious beliefs, maxims, platitudes, and traditions were inverted and distorted beyond recognition? You suddenly realize that what is good is bad; what is beauty is foul; what is virtue, vice. What if all your points of reference were to shift: North becomes South; black becomes white; deviant becomes saint; saint becomes deviant. Suppose that this transformation - a metamorphosis of perception - were to come to you and you alone. Suddenly you awake, and in utter solitude you discover that your values have reversed along with you: you are a roach!" (http://www.vr.net/~herzogbr/kafka/). Yo... ...s. and Ed. Corngold, Stanley. New York: Norton, 1996. 61-74. Corngold, Stanley. "Preface." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. xi Kafka, Franz. "Explanatory Notes To The Text." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. 77. Kafka, Franz. "Documents." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. 103-112. Madden, William A. "A Myth of Mediation: Kafka's 'Metamorphosis'." THOUGHT XXVI.101 (Summer 1951): 246-66. Rpt. in "Kafka, Franz." Short Story Criticism. Ed. Thomas Votteler. Vol. 5. Detroit: Gale, 1996. 210-213. "Franz Kafka." Encyclopedia Of World Biogarphy. 2nd ed. 1998. "KAFKA, Franz." Funk and Wagnalls New Encyclopedia. CD-ROM . World Almanac Education Group. 2000. "Metamorphosis by Kafka." http://www.vr.net/~herzogbr/kafka/meta09.html Franz Kafka's Life Reflected in his Work, The Metamorphosis Essay Franz Kafka's Life Reflected in his Work, The Metamorphosis The Metamorphosis written by Franz Kafka is considered one of the few great, poetic works of the twentieth century. Addressing The Metamorphosis, Elias Canetti, a Nobel Prize-winning author, has commented, "In The Metamorphosis Kafka has reached the height of his mastery: he has written something which he could never surpass, because there is nothing which The Metamorphosis could be surpassed by - one of the few great, perfect poetic works of this century" (http://www.mala.bc.ca/~mcneil/m4lec5a.htm). There are many symbolisms and parallelisms used in the story. "[Kafka's] disturbing, symbolic fiction, especially The Metamorphosis, written in German, [not] only prefigures the oppression and despair of the late 20th century" but also is an account of the dramatic transformations that had occurred during his own life ("Kafka Franz", Funk?, 2000). This beautifully written masterpiece of Kafka's is clearly symbolic of his own life and nightmare-like life experiences he had with his father . "Suppose all that you have always valued in your life was shown to be an illusion. What if your precious beliefs, maxims, platitudes, and traditions were inverted and distorted beyond recognition? You suddenly realize that what is good is bad; what is beauty is foul; what is virtue, vice. What if all your points of reference were to shift: North becomes South; black becomes white; deviant becomes saint; saint becomes deviant. Suppose that this transformation - a metamorphosis of perception - were to come to you and you alone. Suddenly you awake, and in utter solitude you discover that your values have reversed along with you: you are a roach!" (http://www.vr.net/~herzogbr/kafka/). Yo... ...s. and Ed. Corngold, Stanley. New York: Norton, 1996. 61-74. Corngold, Stanley. "Preface." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. xi Kafka, Franz. "Explanatory Notes To The Text." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. 77. Kafka, Franz. "Documents." The Metamorphosis. Trans. and Ed. Corngold, Stanley. Sydney: Bantan, 1972. 103-112. Madden, William A. "A Myth of Mediation: Kafka's 'Metamorphosis'." THOUGHT XXVI.101 (Summer 1951): 246-66. Rpt. in "Kafka, Franz." Short Story Criticism. Ed. Thomas Votteler. Vol. 5. Detroit: Gale, 1996. 210-213. "Franz Kafka." Encyclopedia Of World Biogarphy. 2nd ed. 1998. "KAFKA, Franz." Funk and Wagnalls New Encyclopedia. CD-ROM . World Almanac Education Group. 2000. "Metamorphosis by Kafka." http://www.vr.net/~herzogbr/kafka/meta09.html

Albert Einstein Book Review

Albert Einstein remains one of the 20th Century's most enigmatic yet popular figures. His high-minded concepts are more than most adults can handle, yet his popularity seems to rise with each passing year. His continuing importance to the world of physics is staggering given the recent advancements in the world of quantum physics. Yet Einstein the man is a much a different person than Einstein the scientist. It is Einstein the man that we see here, in this wonderful book by Maree Ferguson Delano.Delano, who also wrote  The Photogbiography of Thomas Alva Edison, returns to the photobiography format here as well, and it's a good thing because Einstein is difficult enough to digest as it is. Photo after photo shows Einstein as a definitely human scientist, one who cared deeply for his family and who wanted desperately to have a â€Å"real† job. Einstein lived in Germany during the rise of the Nazis. The threat to his safety is very real, and it is partly because of the horrors that he sees growing up that he helps the Allies on the road to building the atomic bomb.He once wrote† Organized power can be opposed only by organized power. Much as I regreat this, there is no other way. † The author does an excellent job of capturing the essence of the scientist and his momentous discoveries. (But the reader won't be able to get a complete picture of Einstein without a little further reading on his achievements. Delano tries mightily to distill the brilliance of Einstein into younger-reader-friendly terms, but it is a daunting task that escapes even the most brilliant of writers. His genius cannot be denied, however, and the author does a good job of displaying it for all to see. Einstein's theories of relativity and spacetime are amazing, especially considering that he was a terrible student, one whom one of his teachers predicted â€Å"would never amount to anything. † That he conceived these monumental ideas with nothing more than pencil an d paper and his own imagination is breathtakingly amazing. One theme that emerges from this discussion of Einstein's life is how much he liked children. He felt that he never really grew up.He preferred the simple lives of children, who, in good times, didn't have to worry about many things that their parents did, like food, clothing, and shelter. In his later years, he received thousands of letters every year. Many of those letters were from children, and he took great pleasure in responding to them. In doing so, as he did throughout his life, he didn't talk down to children or force them to be adults to understand what he was saying. Rather, he became a child again, thinking in their terms and enjoying their lives, which were simpler than adults'.The photos, provided as always by the excellent library of the National Geographic, are excellent in illustrating the life of a man who needs no introduction. The requisite timeline at the back of the book is a help as well, allowing the reader to put into perspective the events of Einstein's life. The Afterword is especially helpful, taking a look at how Einstein dominates public life even today, exactly 100 years after he announced his first theory of relativity. This book is recommended for older readers or for youngsters who have a basic understanding of physics.Some of the concepts are high-minded, and they have to be; this is not a bad thing. The author deals with the subject matter as ably as possible. The human story of Einstein—as father, husband, devoted son, friend to children—shines through as well and can be understood by readers of all ages. Adults, too, will get a more rounded picture of the great scientist by reading this book, which, like its subject, doesn't talk down to anybody, instead putting its complex subject matter into terms that can be understood.

Nature in Literature Essay

Nature plays a huge role in many pieces of literature, but especially Basho’s Narrow Road to the Deep North and Voltaire’s Candide. There is a major difference between the two forms of literature and how nature is incorporated into each. This Japanese form of literature has a much lighter tone than that of the European style of literature. You can see a calmer, more relaxed intention into the nature that is in Basho’s Narrow Road to the Deep North. On page 413 in Basho’s piece, it says â€Å"As the year gradually came to an  end and spring arrived, filling the sky with mist, I longed to cross the Shirakawa Barrier, the most revered of poetic places. † From this section, you can see that Basho gets his inspiration for his literature and poetry from the places that he travels, and this resulted in his linked-verse sequence. Even though Basho had a long, tough journey of travels; the nature takes his breath away. On page 416 of Narrow Road to the Deep North, it says â€Å"my body and spirit were tired from the pain of the long journey; my heart overwhelmed by the landscape. † This statement  shows that regardless of the struggles, he could find a poetic sense in everything he went through. In Narrow Road to the Deep North, Basho also found religion to accompany the bright nature in his literature of his travels. On page 418, Basho writes, â€Å"the green of pine is dark and dense, the branches and leaves bent by the salty breeze—as if they were deliberately twisted. A Stalker 2 soft, tranquil landscape, like a beautiful lady powdering her face. Did the god of the mountain create this long ago, in the age of the gods? Is this the work of the Creator? † The landscape was so beautiful to Basho, that he couldn’t figure out how it came about to be what it was. He questioned if the Gods had created it. From the passages, you can tell that Basho found much beauty in nature on his journey, even though it was a tough one. Voltaire had a much different take on nature compared to Basho. After reading both passages, you can tell that Voltaire’s Candide has a much darker feel to the literature. In the opening paragraph on page 454, Voltaire writes â€Å"Once upon a time in Westphalia, in the castle of Baron Thunder-ten-tronckh, there lived a young boy whom nature had endowed with the gentlest of dispositions. † This opening sentence makes you believe that it could have a similar feel to Basho’s story. When you reach page 460, there is a line that says â€Å"While he was presenting his argument, the air grew thick, the winds blew from the four corners of the earth, and the ship was assailed by the most terrible storm, within sight of the port of Lisbon. † his passage not only shows you that the nature of the story is a lot more dramatic, but it also shows you that Voltaire is  more focused on the weather instead of the landscape. There is a dramatic earthquake and a storm that destroys the ship that they are on. Page 461 says â€Å"Whirlwinds of flame and ash covered the streets and public squares: houses disintegrated, roofs were upended upon foundations, and foundations crumbled. † Voltaire writing this in his passage just shows the reader how awful and destructive the earthquake actually was. While you understand that they encountered a massive destructive earthquake, they do actually see some light at the end of all the horrible events. On page 467, it says â€Å"’All will be well,’ was Candide’s reply. ‘Already the sea in this new world is better than those we have in Europe. It’s calmer, and the winds are more constant. It is assuredly the new world which is the best of all possible worlds. ’† This statement Stalker 3 shows that the opening statement remains true, that Candide did see nature as gentle, rather than destructive. Overall, reading these two works of literature gives you a great sense of how different Japanese nature in literature is compared to European nature in literature. Japanese nature in literature has more of a Zen feel to it than European nature does. Japanese literature focuses more on trees and landscapes, while the European literature has a great focus on the weather. Regardless of the occurrences that happened in both stories, both ended with the character looking at the brighter side of things. Nature is a beautiful thing, and both Japanese and European literature acknowledge this as you read in Basho’s Narrow Road to the Deep North and Voltaire’s Candide.

Lord of the Flies: Comparative Analysis

Lord of the Flies Comparative Analysis Angela Boll Throughout the book â€Å"Lord of the Flies† several different universal themes occurred. Not Just in this book but in movies and TV shows as well. The deferent themes all show morals surrounding situations both good and bad. One main theme that is present is how people abuse power when it is not earned. This happens because people crave power and they want to be in control.In the following paragraphs, different themes will be linked with the book â€Å"Lord of the Flies† and minimal movies and TV shows such as the Walking Dead and the book â€Å"MISS Peregrines Home for Peculiar Children†. Themes throughout the book â€Å"Lord of the Flies† also interpret the same meaning as in the television series â€Å"The Walking Dead†. The first theme is that people abuse power when it is not earned. A quote from Lord of the Flies Is when Jack says, â€Å"l ought to be chief because I'm chapter chorister and head boy. I can sing C sharp. This shows how Jack takes power even though none of the boys on the island has voted for him. He just assumes that he should be the chief because he has already been dead of choir. The same concept goes for the Walking Dead because when the Governor lost his safe haven town, he had later then craved to be In charge again. Doing so he had found other groups and eliminated their leaders so he could be in charge again. The second theme is when given chances people often single another to degrade, to improve their own security.The second theme is when given chances people often single another to degrade, to Improve their own security. Another quote from Lord of the Flies Is when Ralph and Jack assert authority over Piggy saying, You're no good on a Job like this, and we don't want you. Three's enough. † They bring Piggy down telling him that he is not worthy enough to go and that he is useless. Just as in the Walking Dead when new survivors are found they are not wanted. They are often not trustworthy, unwanted and they also add on to feed more mouths.The new survivors usually get vital tasks so that they can prove that others can trust them. However if they fail they will either be tormented or worse killed. This proves of how when given the chance people bring down others. The last theme is that you can only over up Inner savagery for so long before It breaks out. A different quote from Lord of the Flies is when the Jack's boys are doing their dance and screaming, â€Å"Kill the beast! Cut his throat! Spill his blood! † They do not know it, but they are murdering Simon because savagery has taken over their civilized ways.Throughout the Walking Dead this theme Is present everywhere. The minute the apocalypse started everyone had to forget their old ways of being civilized people. They had to become more wild and savage to survive of what their world has become. Themes within the book â€Å"Lord of the Files† also coincide with the book â€Å"Miss Peregrines Home for Peculiar Children†. The first theme, which occurred In both books, was that the fear of the unknown could be a powerful force, which can turn to either insight or by sterna.The flirts quote from Lord of the Flies is when the little boy 1 OFF mention of the Beast caused all the boys on the island to become horrified. Just as in the book Miss Peregrines Home for Peculiar Children, Jacob finds himself looking at a Beast himself. With no one there to believe him, he starts to shut everyone out causing him to go slightly delusional. The fear of the unknown can turn people into beasts themselves. The second theme is when given chances people often single another to degrade, to improve their own security.The second quote from Lord of the Flies is when Jack said to Piggy muff would, would you? Fatty! † Jack had said this in a vicious and humiliating way because he wanted Piggy to feel left out and very discouraged. The same thing happened in the book Miss Peregrines Home for Peculiar Children because Jacob had been an outcast ever since he had seen that Orrville beast-like thing. His friends had started calling him crazy only to make themselves feel better and to put Jacob down.The last theme that occurred in both books was that society holds everyone together. In Lord of the Flies, the Island had been their society. The quote that shows how society is falling apart is â€Å"The world, that understandable and lawful world, was slipping away. † The same meaning is also present in Miss Peregrines Home for Peculiar Children. When Jacob left his home in Florida, he had lost all signs of society. He had shut out all rules and went to a efferent time zone. His world was overrun with monsters.

Responsibility For Solving Problems Essay

Should people take more responsibility for solving problems that affect their communities or the nation in general? Plan and write an essay in which you develop your point of view on this issue. Support your position with reasoning and examples taken from your reading, studies, experience, or observations. Nowadays, there are many problems in our nation. These Problems affect people every day, everywhere, around the world. Responsibility towards our communities is an extreme international internal sensation. It is inside of every one of us!! â€Å"Ask not what your country can do for you, but what you can do for your country.† This quote by John F. Kennedy rings true. People should take more responsibility for solving problems that affect their communities or the nation in general because society should be more self-reliant. Every little thing that people try to do counts. We all need to work and volunteer to make our society much better and civilized. Additionally, the people of the community should take more action in helping out the environment so that they can enjoy living in a clean area without impediments stopping the sanitation of the vicinity. Citizens should be aware of global warming and should start helping out to stop pollution in the area. They can start recycling paper and canned products and collecting trash rather than littering. People in Los Angeles made a group together called LA’s Watershed Protection Program and helped to stop pollution. Some things they did were dispose of trash properly, used environmentally safe products, and recycled their used motor oil and filters. This is why the people should take more responsibility in helping out the environment to stop pollution in the future. Government support is helpful; however, people should not always depend on them. People need to take charge in order for the nation to prosper economically and environmentally. A nation is defined by the standard of life of its people. Thus, if the people work together to improve their lives, they will be improving the status of their communities, and consequently, their nation.

CRM & SharePoint Tools In Management Research Paper

CRM & SharePoint Tools In Management - Research Paper Example In the light of using a combination of or relying solely on the work of management and Information Technology (IT) there is much to be offered about the operations of both. For the most part IT is being established as a necessity of management, but also non-functional without the contributions of management. In connection with the outcome expectancy of either management processes or IT is can be established that the operators of IT would be considered the IT itself and that whatever innovations of IT are made are contributions of the IT personnel. That being said, Rockart establishes the relationship to be â€Å"in an effective relationship, IT professionals and line managers work together to understand business opportunities, determine needed functionality, choose among technology options, and decide when urgent business needs demand sacrificing technical excellence for immediate, albeit incomplete, solutions†¦.These relationships demand that both IT and line managers accept a ccountability for systems projects, which is achievable only when both parties share their unique expertise† (p. 47). CRM is an implementation that allows the organization to synchronize and mechanize all business processes. It utilizes customer support, sales techniques and marketing processes to integrate the companies entire disparate system of operations. It is defined by William, Daniel, and McDonald as â€Å"processes and technologies that support the planning, execution, and monitoring of coordinated customer, distributor and influencer interactions through all channels† (p. 5).... 5). The following is a chart illustrating the ultimate structure implemented by a CRM (CRM, p. 1) In order to justify the orientation of CRM previous factors on success measures must be available. Clarifying the need of the specific technology widens the range of CRM scope and possibilities. For the purposes of this analysis a direct citing of views is provided by William, Daniel, and McDonald below of their views on CRM successful strategy implementations (p. 8): 1. Determine intent: As with other IT applications, top management sponsorship and the presence of a champion to drive the intervention are widely recognized as important. The potentially far-reaching effects of e-commerce lead Dutta (2000) to take the tough position that the Internet should be â€Å"a top strategic priority for your CEO†. If the project’s aim is to add to customer value, this needs to be complemented by a customer or market orientation, or at least by the perception of the need for it (Wilson and McDonald 1996), in which case the project’s scope should aim to increase it. 2. Assess context: The IT context of a project includes the existing set of systems. Leverick et al (1998) emphasize the need for â€Å"compatibility and integration with other marketing IT projects†. Ryals et al (2000) go beyond this to the need for a plan for customer-facing systems to converge so as to give a single view of the customer or competitors. The wider organization also needs to be aligned around the customer, either through the organizational structure (McDonald 1996) or through cross-functional teams (Ryals 2000; Wilson and McDonald 1996). A further element of the