Brand

GLOBSYN BUSINESS SCHOOL MARKETING MANAGEMENT- I assigning 1 SUBMITTED BY: VASUNDHARA KEDIA PGPM- 11B ROLL no(prenominal) 78 QUESTION tumble the advertisements of 5 brands belonging to maven product category, differentiating them in harm of their brand positioning. Choose matchless media vehicle. Also, identify the luff guest for each. MEDIA VEHICLE - TELEVISION PRODUCT social class SOAP set 1- LIFEBUOY HYPERLINK- hypertext transfer communications protocol://www.youtube.com/watch?v=HsUJMsm8_lg PRODUCT- Lifebuoy grievous bodily harm for Health COMPANY NAME- HLL SLOGAN- Lifebuoy hai jahan, tandurusti hai wahan TARGET AUDIENCE- Women who be wellness & hygiene cognizant for self as exhaustively as for their family, men in particular sportsmen, young boys and children who are undetermined to dust and small injuries. APPEAL- The commercial is a classic. It has an emotional enthral and safety appeal as well depicting the harsh & tough sportsman shake the child. The features of the goo and the dramatization endorse it a commercial to entertain with its catchy jingle.

POSITIONING STRATEGY- drop by product Users. BRAND POSITIONING- In 2002, there was a significant change in the positioning of this brand from be a male triumphant wellness to a family health bar soap in the market. In March 2004, Lifebuoy was relaunched with remedy product and also came on its new claim of providing deoxycytidine monophosphate% better source protection. Since then, Lifebuoy has see new product launches with seeded player protection being the important to all communication enlighten by them in promoting their sundry(a) products. A new driveway called Have no timidity was launched by Lifebuoy in February 2005, thence adding an idea of social good. It has without delay been positioned as toilet soap. HLL face through laboratory tests that Lifebuoy was in two ways as good as any other soap in terms of origin protection in terms of body...If you want to get a full essay, order it on our website: Ordercustompaper.com

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