Market Research

The method of market research used for the plan is the tenseness sort out interview. There were forty eight sharpening crowd interviews conducted of which 30 were in the UK and 18 were in Germany. individually stress gathering consisted of Between 12 to 15 participants. individually of these were customers that visited Tesco stores and showed arouse in buying fair-trade cotton fiber dress. The customers were asked question relating to the typeface of clothing they would prefer to purchase from a Tesco store. There was a trope of specific suggestions get from the participants and based on the inputs authentic from the digest group, the fair-trade cotton clothing line was developed. In addition, the digest group participants were asked the price they would be willing to pay for the products. The inputs from the concentrate on groups helped Tesco in pricing its fair-trade cotton clothing line n both the UK and Germany. Since the focus groups were conducted in th e vicinity of Tesco stores, the participants were asked the location in Tesco stores that would be suitable for the display of fair-trade cotton clothing.

This enabled Tesco to develop a system for placing fair-trade cotton clothing n Tesco stores. The participants in the focus group interviews were asked which method of communications they preferred. There were suggestions received for the media an confine of advertising, internet advertising, advertising on social networking sites, and using e-mails. Further, suggestions were received on the types of promotions most favored by the participants. Ideas were gene rated relating to the sales persons of fair-! trade cotton clothing. Finally, the focus groups revealed their opinions about the publicity methods that were most credible for them.If you emergency to describe a full essay, order it on our website: OrderCustomPaper.com

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