The Future of Nigerian Advertising Industry Essay

The Future of Nigerian Advertising Industry - Essay Example Therefore, current researches and studies in the field of advertising are focused on different strategies and tactics of advertising campaigns. It can be said that in the future brands of Nigeria will look in a different manner. Why? Of course, because of globalization! Such phenomenon as globalization caused many changes even in the most developed and powerful countries. That is why the economy of the countries, which were not considered the powerful players on the global market before, was influenced much and this influence is considered as positive as it brought many new opportunities. The dynamic world of development and rapid changes and outcomes in the world of marketing can lead to shifted paradigms in Nigerian advertising. Thus, it was relevant for the advertising company in the past to develop brand promising name, to provide the process of advertising with control, stability and monopoly; to unite customers and markets etc. All these strategies of advertising could have bee n realized by means of printed media, TV or radio broadcasting. Now, look around and you will see outside billboards, sms informing, Tweet updates and other forms of instantaneous ads! Therefore, nowadays brand values should be considered from another perspective: brand fulfillment, interactivity and transparency, as well as trust, innovations and creative execution. There are different key issues in the concept of brand value. Modern Nigerian advertising companies find it necessary to offer new products and services as the only possible option for brand advancing. Moreover, their primary means of advertising is Internet, online media, social networks etc. Actually, these global innovative and technological changes are caused by an abundant excess of information technologies. Brand people and customers should realize numerous perspectives for outstanding rights for ownership new clothes, goods and services. Online media is a helpful tool to do this. Current strategies of advertising in Nigeria Social media of Nigeria do not provide the customers with relevant information about their firms and products. There is no total transparency and brands often need control. There are different aspects and possible solutions for the market changes in Nigeria. Democratization of technology is a favorable background for technological advancements and innovations realization in the context of advertising. Nigerian advertising market goes global and that is why, it is evident that this market has included some changes. Different technologies are well correlated with CD sales or YouTube promo video ads. Ethical concerns of Nigerian advertising have always meant much. A human-centered approach is one of the most important issues for the Nigerian advertising market. It can be claimed that branding of new services and products in the market of Nigeria are evoking numerous controversies for the products and services’ presentation both locally and internationally (Ekwelem, O kafor, Ukwoma, 2009). According to Jimi Awosika, "no matter what trends potters may have assigned to the shape of the future, the basic fabric of advertising will not change†¦" (Latest news, breaking news, business, finance analysis, comments and views from Nigeria). Brand distribution should be properly analyzed with respect to the current trends and tendencies. Moreover, many things depend on the users of the production themselves.