Canadian Journalism

The Challenge of New Media to Canadian News BroadcastingWith the arrival of reinvigorate media , or to a greater extent popularly called Web 2 .0 movie-streaming , mp3-streaming , and blogging , the composition of sharing information has dramatically steerd . The underlying concept do- nonhing end Web 2 .0 is the ability of end-users to comment and pull down compel their own cloy . There are several(prenominal) changes existence initiated by new media . For one , sate is straightway beingness digitized so that it tush be easily published online , users potty also personalize content by means of with(predicate) their blogs and their personal sites at that place is also democratization because it is easier to share and distribute content through the net (Haarsager , 2006Canadian intelligence information broadcas ting networks have utilize several features of the New Media to revitalize their operations . Take the physical exercise of Canadian Broadcasting Corporation , which initiated tissue-streaming of its radio program since the wee nineties . Furthermore , it has implemented podcasting to take into account the changes in the habits of their listening (CBC .com , 2007 . There is a glaring lack of video content on the site , however . Given the popularity of youtube and different video-streaming sites , mess are now turning more and more to the net income in watching countersign and other online content (Mabillot , 2007 Although there is still a discrepancy in the customs of the net income Canadian media viewers and consumers have already change magnitude their cognisance of user generated content and Web 2 .0 platforms in the Internet . Audience participation in online news and information has increased (Canadian Urban Institute , 2007As things stand now , Canadian news org anizations have started the transition in u! tilise New media such(prenominal) as online videos , podcasting , blogs and other platforms .

Yet , this is still not adequacy to cater to the increasing need of viewers and audiences in foothold of interactivity of online contents and other platformsReferenceCanadian Urban Institute (2007 . broadband in Ontario from an Urban and Regional Perspective . Retrieved 23 January 2008 from HYPERLINK hypertext transfer protocol /canadianurbaninstitute .com /media /pdf /Broadband_Master_Document_N ovember_14 .pdf http /canadianurbaninstitute .com /media /pdf /Broadband_Master_Document_No vember_14 .pdfCBC .com (2007 . Cana dian Broadcasting Corporation Website . Retrieved 23 January 2008 from http / web .cbc .caHaarsager , D . L (2006 . Through the looking glass to overriding Broadcasting 2 .0 . Current .org . Retrieved 23 January 2008 from HYPERLINK http /network .current .org /web /web0603haarsager .shtml http /www .current .org /web /web0603haarsager .shtmlMabillot , D (2007 . drug user Generated heart and soul : Web 2 .0 Taking the Video area by Storm . Communication and Strategies , 65 (1st quarter , 39-49...If you need to check a full essay, order it on our website: OrderCustomPaper.com

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