International Marketing Plan: King International Pty Ltd Market Entry into Malaysia

Executive Summary The purpose of this report is to critically contemplate an export schema for an Australian company to Malaysia. King International, an Australian soy product producer, was chosen for this task, because of Malaysias increasing demand for westernized solely healthy products. The report starts with a short company overview and describes the products which bequeath be exported to Malaysia. An extensive rustic profile of Malaysia introduces the external surround and gives an overview of the foreign mart. After the competitors have been set and the environmental analytic thinking is completed the report shows the marketing strategy and the entry sensory system which King International could use if immersion Malaysia. A mathematical marketing mix completes this research. Table of Contents 1. Introduction1 2. Overview of Firm and Product2 3. priming Study- Malaysia3 3.1 Malaysias environment3 3.2 Political/legal forces7 3.3 Economic and financial environment9 3.4 Competitive environment12 4. market Strategy15 4.1 Market Based Planning15 4.2 Competitive Advantage16 4.3 Positioning strategies16 5. Market coming Strategy18 6 Marketing Mix20 6.1 Product20 6.2 Pricing strategies20 6.3 Promotion22 6.4 Distribution23 7. Conclusion26 References27 appendix A- Hofstedes Cultural Dimensions29 Appendix B -Summary of Cultural Differences31 Appendix C -SWOT - Analysis32 Appendix D - Contextual Factors explained35 1. Introduction The purpose of this report is to outline the strategies all important(p) for King International to successfully export Kingland Soy pontifical mallow to the Malayan market. To achieve this a thorough analysis of the Malayan business environment was conducted, identifying the key variables that need to taken into jibe when modifying the product to suit the Malaysian market. This involved researching the external environmental factors, as well as the Malaysian culture and the extra needs and wants of the... If you wa! nt to get a full essay, define up it on our website: OrderCustomPaper.com

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